Accenture to Work With Affinity Mobile to Drive Market Strategy
BARCELONA, Spain, Feb. 11 /PRNewswire/ -- Affinity Mobile, LLC, a
provider of mobile financial services, announced today the global
commercial availability of their MADE platform. MADE enables secure mobile
wallet, mobile money transfers and mobile payment capabilities to all
sectors that engage in secure financial transactions such as mobile network
operators, retail merchants and financial institutions. With MADE, mobile
operators have the ability to deploy mobile financial services and offer
these services to their customers.
Affinity Mobile's MADE solution securely bridges mobile and financial
networks, empowering under-banked customers to easily manage their cash at
lower costs. Accenture, leveraging its extensive wireless and financial
services knowledge and experience, will work with Affinity Mobile to
develop a strategic market approach to help the company get its products
and services to market quickly.
"It's estimated that five billion people in the world -- 75% of the
global population -- do not have access to traditional financial services
today. With only a small investment by mobile operators, this massive
segment of the world's population will have easy access to practical
financial services that they can use everyday," says John W. Carney, chief
executive officer of Affinity Mobile. "We spent the last three years
developing our MADE platform in such a way that it is a catalyst for
economic gain and opportunity. To this end, we are pleased Accenture will
support Affinity Mobile with the development of MADE for introduction into
new markets and geographies."
"The demand for mobile financial services is accelerating as
telecommunications companies, banks and merchants realize they can gain
tangible benefits -- including an additional revenue source -- from
providing consumers with improved access," said Dan Lauderback, managing
director of Accenture's Communications practice in North America. "Affinity
Mobile is in an exciting position as it addresses mobile commerce
capabilities and can positively impact those in the expanding value chain."
Built to the highest industry standards, Affinity Mobile's MADE offers
a comprehensive suite of highly scaleable and secure mobile financial
services for the full gambit of mobile operators, retail merchants and
financial institutions to offer these services to the under-banked segment.
The MADE platform is designed for both developed and developing economies.
From integration with existing financial systems, to the enablement of
person-to-person payments, MADE is a service-oriented architecture (SOA)
platform that meets the regulatory requirements of the most stringent
banking systems while still enabling meaningful individual financial
services in the least developed countries. Affinity Mobile designed the
MADE platform using open standards interfaces so it is easy to deploy
without extensive IT systems integration.
At Mobile World Congress in Barcelona, Spain (February 11-14, 2008)
Affinity Mobile has been selected by the GSM Association (GSMA) to
participate in the Mobile Money Transfer (MMT) workgroup, a new worldwide
initiative comprised of select companies who are focused on the delivery of
healthy m-wallets and ensuring the success of a global mobile financial
services market. To learn more about the MMT workgroup, go to
http://www.gsmworld.com/mmt/partners.shtml.
To learn more about Affinity Mobile at the Mobile World Congress and to
see demonstrations of MADE enabled solutions, visit them at the Accenture
Solutions Pavilion in Courtyard Pavilion 01.
About Affinity Mobile
Affinity Mobile's MADE platform is a low risk, commercially proven
investment that can profoundly impact the bottom-line of mobile operators,
financial institutions and retail merchants by enabling them to deliver
savings, convenience and access to consumers around the world. With
Affinity Mobile's turnkey managed service and back-office solution,
customers can deploy mobile services in weeks -- not months -- and rapidly
begin to generate revenue and increase satisfaction among end customers.
For more information, go to http://www.affinitymobile.com.
Affinity Mobile Contacts:
Sundrop Media
Erica Garver, +1 971-570-3291, EricaG@sundropmedia.com
Christy Caplan, +1 503-412-8850, ChristyC@sundropmedia.com
Accenture Contacts:
Cam Granstra, +1 312-693-5992, cameria.l.granstra@accenture.com
Todd Petruska, +1 212-614-4704, todd.petruska@bm.com
SOURCE Affinity Mobile, LLC
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Related links:
http://www.affinitymobile.com
http://www.gsmworld.com/mmt/partners.shtml
CONTACT:
Erica Garver, +1-971-570-3291,
EricaG@sundropmedia.com, or Christy Caplan, +1-503-412-8850,
ChristyC@sundropmedia.com, both of Sundrop Media, for Affinity
Mobile; or Cam Granstra, +1-312-693-5992,
cameria.l.granstra@accenture.com, or Todd Petruska,
+1-212-614-4704, todd.petruska@bm.com, both of Accenture
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