Cannes, Bollywood, Sundance Channel, Shanghai and Locarno Showcase Short
Movies at the Mobile World Congress 2008
BARCELONA, Spain, Feb. 11 /PRNewswire/ -- The GSM Association (GSMA)
today announced that it is partnering with Mofilm to present a short film
showcase for mobile phones, including cutting-edge new films from
world-leading film festivals and content providers, at the forthcoming
Mobile World Congress (Barcelona 11-14th February 2008).
The partnership follows the success of last year's experimental
Sundance Film Festival: Global Short Film Project, a collaborative pilot
between Sundance Institute and the GSMA that stimulated significant
excitement in the opportunities for independent, cinematic short films on
the 4th screen, mobile medium.
Mofilm has uniquely brought together the Festival De Cannes Short Film
Corner, Sundance Channel(i), the Shanghai International Film Festival, and
the Festival del Film Locarno, as well as leading Bollywood content
provider Hungama Mobile, to showcase an international collection of short
films on mobile devices.
Mofilm aims to connect mobile operators with cinematic content from
around the world and will feature short films by Isabella Rossellini and
Jody Shapiro (courtesy of the Sundance Channel), Erik Rosenlund (Festival
de Cannes), Ken Wardrop (Festival del Film Locarno), Long Yuancheng
(Shanghai International Film Festival) and Sondarya Rajnikanth
(Bollywood/Hungama Mobile).
"Following the widely acclaimed experiment with Sundance Institute last
year, we were keen to expand the program to feature a series of culturally
diverse films from around the world," said Bill Gajda, Chief Commercial
Officer of the GSMA. "We have been delighted by the response from some of
the world's A-list festivals and leading content providers, demonstrating a
wealth of filmmaking talent and high quality short films that are perfect
for the mobile experience."
The films will also be discussed in a special Film Festival Panel at
the GSMA's Mobile Backstage event (Wednesday 13th February) at Barcelona's
National Palace. Among the highlights, actor, director and Sundance
Institute Founder & President, Robert Redford will keynote, and
internationally known actress, Isabella Rossellini will showcase and
discuss her role in the making of her brand new series of mobile short
films titled GREEN PORNO, submitted to the MOFILM programme. The series is
conceived, written by and features Rossellini and is produced in
association with Sundance Channel. The three short films had their world
premiere at the Sundance Film Festival last month and have been selected to
screen at the Berlin Film Festival this month.
Last year's project delivered over 16,000 copies of five specially-
commissioned short films to Congress visitors' mobile phones and devices
during the four day exhibition. This year visitors will be able to download
the films using Bluetooth, memory card kiosks, over-the-air SMS service and
a state-of-the-art interactive touch film wall.
"The GSMA's partnership with Mofilm will allow visitors to the congress
to download films through a variety of routes, directly to their mobile
phones and we are thrilled to have such prestigious partners and creative
filmmakers join us in Barcelona this year," added Bill Gajda.
Notes to Editors
(i) The non-profit Sundance Institute and the Sundance Film Festival
operate independently of the Sundance Channel, but share the overall
Sundance mission of encouraging artistic freedom of expression and of
broadening the global audience for short films. See
http://www.sundancechannel.com and http://www.sundance.org for more
information.
About MOFILM
Mofilm was created from the Global Short Film project in 2007. A
company focused on the distribution of short form video and film content
for Mobile and online, MOFILM is a pioneer of creative quality content for
mobile, IPTV and web based service providers. See http://www.mofilm.com for
more details or visit us in Hall 7 at the Mobile World Congress in
Barcelona.
About the GSM Association:
The GSM Association (GSMA) is the global trade association representing
700 GSM mobile phone operators across 215 countries of the world. In
addition, more than 180 manufacturers and suppliers support the
Association's initiatives as key partners. The primary goals of the GSMA
are to ensure mobile phones and wireless services work globally and are
easily accessible, enhancing their value to individual customers and
national economies, while creating new business opportunities for operators
and their suppliers. The Association's members serve more than two billion
customers - 82% of the world's mobile phone users. See:
http://www.gsmworld.com
SOURCE The GSM Association (GSMA)
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Related links:
http://www.gsmworld.com
http://www.mofilm.com http://www.sundancechannel.com
http://www.sundance.org
CONTACT:
Ralph Cochrane, MOFILM, +44-7940-123455,
ralph.cochrane@mofilm.com; Mark Smith, GSM Association,
+44-7850-229-724, press@gsm.org
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