Pre-validated Production-ready Feature Phone to Reduce Time-to-market for
Handset OEMs
BARCELONA, Spain, Feb. 11 /PRNewswire/ -- SKY MobileMedia, a leading
provider of applications software for the mobile handset industry, today
announces that it has partnered with Flextronics, a leading Electronics
Manufacturing Services (EMS) provider focused on delivering complete
design, engineering and manufacturing services to OEMs, to develop a
fully-tested, production ready reference handset based on TI's LoCosto(TM)
single-chip GPRS hardware platform. The GSM/GPRS solution consists of the
SKY-MAP(TM) Mobile Applications Software Platform pre-integrated on a
form-factor reference phone that is ready to be customized and manufactured
for OEM customers' handset programs.
"The combination of SKY-MAP pre-integrated with Flextronics Mobile's
reference phone based on TI's LoCosto platform is a powerful solution for
handset OEMs seeking to deploy a robust hardware and software platform,"
said Martin Fichter, Senior Vice President, Mobile Design and Technology at
Flextronics. "Rapid time-to-market is essential for our customers, and this
pre-integrated, pre-validated handset platform will enable OEMs to quickly
launch new feature phones into diverse geographic markets."
The reference phone offers a low bill of materials (BOM) for
mass-market GSM/GPRS feature phones. Pre-integrated applications, with
corresponding hardware support, include call management, PIM functionality,
SMS, browser, MMS, OTA client provisioning, MIDI ringtones, still camera,
audio/video play and record, DRM 1.0 forward lock, USB and SD card.
Additional SKY-MAP applications available for the platform include email,
Java, data synchronization, and more.
As part of the reference handset program, SKY, Flextronics, and TI are
cooperating to fully test the reference handset to simplify and reduce
final OEM and operator acceptance testing. Handset robustness testing, lab
IOT testing, and live network field testing on numerous Asian, European,
and North American wireless operator networks are currently underway. This
extensive system-level testing will provide OEMs with a mature,
pre-validated handset solution that can be rapidly deployed in production
handsets worldwide.
"Texas Instruments is pleased that Flextronics and SKY MobileMedia have
chosen the LoCosto platform for this reference handset program," said
Victor Epifani, General Manager, GSM/GPRS/Edge business at TI. "Our
customers will greatly benefit from the extensive handset pre-validation
and IOT efforts underway, enabling them to rapidly launch new LoCosto
platform-based phones worldwide."
Because the SKY-MAP solution is supported by SKY's powerful
RapidPLUS(TM) development and customization tools, the LoCosto platform
based reference phone is fully customizable to any desired look and feel,
including operator-branded services. Additionally, modular SKY-MAP
components can be easily added or removed, enabling handset OEMs to rapidly
design and test highly-differentiated and uniquely branded handsets based
on Flextronics' reference phone.
"The LoCosto platform is the market leader for low-cost feature phones,
and SKY-MAP has established itself as the leading applications software
platform for this solution," said Naser Partovi, CEO of SKY MobileMedia.
"Together with Flextronics, SKY is proud to offer OEMs a truly flexible and
customizable LoCosto platform-based handset solution that can be tailored
to meet any set of operator requirements and can scale to cover multiple
mass-market handset segments."
About SKY MobileMedia, Inc. -- Enabling Innovation in Multimedia
Communications.(TM)
SKY MobileMedia is the leading provider of complete pre-integrated
turnkey software solutions for wireless handsets. SKY's market-tested
application software platform, SKY-MAP(TM), has been commercially deployed
in over 20 million phones worldwide. SKY-MAP brings together all of the
applications software elements required for mass-market handsets, including
a complete reference MMI and applications suite, SKY-MMI,
standards-compliant middleware engines, and the PC-based RapidPLUS(TM) set
of MMI and applications software development and customization tools.
Headquartered in San Diego, California, SKY has additional development
centers in Europe, Israel, and India, as well as customer support centers
in Taiwan and China. For more information visit
http://www.skymobilemedia.com
SKY MobileMedia Contact:
Elizabeth Rose
Director of Marketing, Strategic Business and Alliances
(T) +1-858-259-0415, ext. 2236
(F) +1-858-259-0417
erose@skymobilemedia.com
SOURCE SKY MobileMedia, Inc.
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Related links:
http://www.skymobilemedia.com
CONTACT:
Elizabeth Rose, Director of Marketing,
Strategic Business and Alliances of SKY MobileMedia, Inc.,
+1-858-259-0415, ext. 2236, fax, +1-858-259-0417,
erose@skymobilemedia.com
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