Affordable OMAP-based development platform and Open Source initiative spur
innovation among developers for Smartphones and Mobile Internet Devices
BARCELONA, Spain, Feb. 11 /PRNewswire-FirstCall/ -- Mobile technology
from Texas Instruments Incorporated (TI) (NYSE: TXN) is revolutionizing the
way consumers view and share content on their mobile handsets. TI's new
OMAP3440 is the industry's first ARM Cortex A8-based applications processor
to bring full HD camcorder functionality to mobile devices, giving users
the ability to record high-definition (HD) video, as well as enjoy new
applications enabled by the large displays in the latest Smartphones and
Mobile Internet Devices (MIDs).
Consumers have become accustomed to experiencing high-quality video and
full-page Web browsing at home, and TI's new OMAP3440 processor delivers
the same compelling experiences to the mobile market. The new chip
leverages TI's high performance IVA(TM) multimedia accelerator to support
720p HD video record and playback, unleashing user creativity behind the
lens. With integrated camcorder capabilities, consumers will be able to
record HD video on-the-go -- for playback on an HD television at home or to
quickly post and share with friends from a mobile device.
The OMAP3440 also packs the optimal combination of high-performance and
low-power to deliver a robust Web browsing experience for the burgeoning
MID market, making it possible for consumers to view content in full-screen
mode and enjoy content in any format. At the heart of the OMAP3440 is a
superscalar ARM Cortex-A8 running at 800 MHz, providing the performance
headroom to enhance applications that take advantage of larger displays in
MIDs.
"TI's OMAP platform is designed to change and enhance the way consumers
enjoy content on their phones, extending their experiences with consumer
electronics and PCs into the more pervasive mobile environment," said Raj
Talluri, general manager for TI's Cellular Media Systems Solution business.
"Ideally suited for the stringent size and power requirements of mobile
devices, TI believes the OMAP3440 applications processor is the perfect
platform for developing new, innovative mobile user experiences."
New OMAP 3 hardware and software development tools fuel mobile
innovation
TI is also introducing a new low-cost development kit aimed at
stimulating innovation and fostering growth for OMAP-based Smartphones and
MIDs. TI has teamed with LogicPD to launch the OMAP3430-based Zoom Mobile
Development Kit (MDK). This cost-effective development platform, which can
be used with a variety of operating systems, provides an affordable way for
developers to quickly design on the OMAP 3 platform. The feature-rich
development board includes:
-- TI's OMAP3430 applications processor;
-- TI's OMAP-Vox(TM) cellular modem;
-- TI's wireless connectivity technology;
-- 3-megapixel camera sensor;
-- 3.7" VGA TFT touchscreen display; and
-- TV output and more.
Additionally, TI is expanding its Open Source Linux offering with an
OMAP3430 board support package to further accelerate innovation on the OMAP
platform amongst the large community of Linux developers. The new package,
combined with the Zoom MDK, opens up a new universe of Open Source
opportunities for the mobile developer community.
Demonstrations and availability
To learn more about TI's vision for the mobile user experience and
Mobile Internet Devices, as well as experience OMAP 3-enabled
demonstrations, stop by TI's Mobile World Congress booth, Hall 8, 8A84 or
visit http://www.ti.com/mwc2008. To learn more about TI's solutions for the
MID market, please visit http://www.ti.com/mid.
The OMAP3430 solution is sampling today, and the OMAP3440 processor
will sample by second quarter 2008. The Zoom MDK is available in limited
quantities today and will be broadly available in April 2008. Developers
can get more information on TI's open source initiatives and information on
the Zoom MDK at http://opensource.ti.com.
Texas Instruments -- Making Wireless
TI creates innovative wireless semiconductors, delivering the heart of
today's wireless technology and building solutions for tomorrow. TI
provides a breadth of silicon and software and 18 years of wireless systems
expertise that spans handsets and base stations for all communications
standards, wireless LAN, Bluetooth and GPS. TI offers custom to turn-key
solutions, including complete chipsets and reference designs, OMAP(TM)
application processors, as well as core digital signal processor and analog
technologies built on advanced semiconductor processes. Please visit
http://www.ti.com/wirelesspressroom for additional information.
About Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and
develop new electronics that make the world smarter, healthier, safer,
greener and more fun. A global semiconductor company, TI innovates through
manufacturing, design and sales operations in more than 25 countries. For
more information, go to http://www.ti.com.
Trademarks
OMAP and OMAP-Vox are trademarks of Texas Instruments. All other
registered trademarks and trademarks belong to their respective owners.
SOURCE Texas Instruments Incorporated
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Related links:
http://www.ti.com
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CONTACT:
U.S., Amy Drozd, +1-214-567-7513,
a-drozd@ti.com, or EMEA, Anne Karumo, +33-493-22-2947,
a-karumo@ti.com, both of Texas Instruments Incorporated (Please
do not publish these e-mail addresses or phone numbers.)
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