Greg Delagi says TI OMAP(TM) technology continues to stimulate new ways for
users to access, view and share mobile content
BARCELONA, Spain, Feb. 11 /PRNewswire-FirstCall/ -- Texas Instruments
Incorporated (TI) (NYSE: TXN) senior vice president Greg Delagi challenged
the wireless industry to remove innovation barriers inhibiting a
fully-realized mobile user experience. Speaking today at a press event at
the Mobile World Congress, Delagi, who leads TI's Wireless Terminals
Business Unit, said that TI's OMAP(TM) application processor technology
"continues to invigorate and transform the mobile user experience to be
friendlier, easier and smarter" and is driving innovations in ways
consumers access, view and share content on their mobile devices.
Delagi commented that "as an industry we've only just begun to scratch
the surface of how important and helpful mobile devices will become to each
and every one of us." The mobile phone has undergone a metamorphosis from a
simple device used to make and receive calls, to a must-have consumer
product, due largely to improvements in the user experience. He challenged
the audience to "imagine the types of applications and usage scenarios that
will come by unleashing the creative energy of thousands of developers
around the globe delivering innovations that take full advantage of the
power of wireless technology, especially TI's OMAP platform."
TI announced new innovations for mobile devices that include
high-definition (HD) camcorder record capabilities -- turning the handset
into a HD camcorder; the ability for a mobile phone to deliver a full page
Web browsing experience that rivals that of a PC; and production
availability of the company's DLP Pico(TM) chipset, which will bring
consumers one step closer to a high-quality big picture experience on
mobile phones. With the enriched content enabled by OMAP, combined with
these expanded content viewing options, TI is enabling its customers to
create new use cases for mobile devices, such as the ability to record a
personal movie in HD on your handset and then view it in large screen
format with friends and family.
"Even with all the high-end capabilities we have nurtured with our OMAP
platform, there is still a great amount of innovation ahead of us," said
Delagi. "TI believes the best is yet to come, and we're excited about the
innovation that will be delivered on top of the OMAP platform to enhance
the mobile user experience as wireless applications and services take a
more central role in our daily lives."
To further help handset manufacturers provide compelling user
experiences, TI also announced today new offerings that reduce barriers for
innovation and make OMAP more accessible to a larger community of software
developers. As part of the new offerings, TI is launching a low-cost,
feature-rich OMAP 3-based development kit to ease creation of new
applications for mobile devices. TI also announced an expansion of its open
source initiatives, making documentation and software available among the
robust Linux development community.
Delagi told the audience that the combination of these offerings will
"fuel further innovation among the large wireless development community to
harness the performance of the OMAP platform and drive breakthroughs in the
mobile user experience."
To learn more about this announcement and other Mobile World Congress
activities, please visit http://www.ti.com/mwc2008.
Texas Instruments - Making Wireless
TI creates innovative wireless semiconductors, delivering the heart of
today's wireless technology and building solutions for tomorrow. TI
provides a breadth of silicon and software and 18 years of wireless systems
expertise that spans handsets and base stations for all communications
standards, wireless LAN, Bluetooth and GPS. TI offers custom to turn-key
solutions, including complete chipsets and reference designs, OMAP(TM)
application processors, as well as core digital signal processor and analog
technologies built on advanced semiconductor processes. Please visit
http://www.ti.com/wirelesspressroom for additional information.
About Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and
develop new electronics that make the world smarter, healthier, safer,
greener and more fun. A global semiconductor company, TI innovates through
manufacturing, design and sales operations in more than 25 countries. For
more information, go to http://www.ti.com.
Trademarks
OMAP is a trademark of Texas Instruments. All registered trademarks and
other trademarks belong to their respective owners.
SOURCE Texas Instruments Incorporated
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CONTACT:
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