BARCELONA, Spain, Feb. 11 /PRNewswire-FirstCall/ -- MOBILE WORLD
CONGRESS -- NeuStar, Inc. (NYSE: NSR) today announced that it is showcasing
its Interaction Framework (iF) at Mobile World Congress 2008. iF enables
mobile users to manage their identities, profiles, and social interactions
within one simple-to-use, integrated, and secure framework based upon a
user's network and handset.
NeuStar's iF enables users to access one central point on their mobile
phones for a presence-enabled address book, which provides information
about a contact's phone number, email addresses, IM addresses, and
identities on various websites and social networking sites. iF enables
users to set up different identities for different communities, thus
enabling the user to "communicate in context."
In addition, NeuStar's iF allows operators to presence-enable and
integrate existing mobile services like text, IM, work and social
networking, and gaming. As users access new services, operators can
integrate these into the framework quickly and easily, giving users faster
access to services from one single trusted point on the device and driving
increased usage.
With iF, developers can build new services and capabilities or add
value to existing services and capabilities, secure in the knowledge that
their service can be integrated into a framework that is accessible by more
than 300 million mobile users worldwide. NeuStar's existing mobile IM
solutions are currently live with more than 31 operators globally, and
NeuStar is launching a developer program to support this community.
Allen Scott, general manager of NeuStar Next Generation Messaging,
said: "iF is the natural evolution of mobile IM today. NeuStar is
developing an advanced communications environment that enables operators to
extend their services and launch new ones quickly and easily to end users,
thus making the user experience simple and intuitive."
Scott continued: "People have many choices as to how to communicate -
but they often unintentionally choose a less-than-suitable method for the
recipient. iF aims to create a service that give people control as to who
contacts them and when. Simply by looking at his or her mobile phone's
contact list, a user will see if a person wants to communicate, and how
they would like to do so."
"The value for the mobile industry is immense. We are developing an
environment that enables all players to enhance how people interact, and to
roll out new mobile services quickly and easily. The iF environment takes
the best features of mobile IM, such as presence information, and
integrates them into every mobile application. This offers the path to
making the Internet experience mobile in the best possible environment for
a mobile user."
Working with more than 31 leading operators worldwide -- including
Vodafone, 3, Orange, Telecom Italia, Turkcell, and Beeline -- NeuStar has
the most field-proven launches of a range of mobile IM services. Building
on its success and experience in the market since 1999, NeuStar has
developed its pioneering services, working with operators and their users
through focus groups, user forums, and research campaigns to provide a
compelling service to meet all operators' demands and service models.
About NeuStar, Inc. and NeuStar Next Generation Messaging
NeuStar, Inc. (NYSE: NSR) is a provider of clearinghouse and directory
services to the global communications and Internet industry. In November
2006, NeuStar created its Next Generation Messaging Services by acquiring
Followap Inc., a leading global provider of instant messaging, presence and
interconnect services.
Mobile network operators around the world trust NeuStar to enable real-
time communications using presence information. NeuStar has enabled mobile
instant messaging solutions for operators that have more than 300 million
subscribers in total, and NeuStar's customers include many of the leading
operators from across the globe.
NeuStar, Inc. is headquartered in the United States, with subsidiary
offices in Europe and Asia. For more information, please visit
http://www.neustar.biz and http://www.neustar.biz/ngm.
SOURCE NeuStar, Inc.
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Related links:
http://www.neustar.biz
http://www.neustar.biz/ngm
CONTACT:
Marc Abshire of NeuStar, Inc.,
+1-571-434-5151, marc.abshire@neustar.biz
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