PlayStation(R)2 Brings The Ultimate Interactive Experience To
Salt Lake's Adrenaline Venue
FOSTER CITY, Calif., Feb. 12 /PRNewswire/ -- Sony Computer Entertainment
America Inc. announced today that it is an associate sponsor of the first-ever
Mountain Dew Ice Village in Salt Lake City, Utah, February 8-24, 2002.
Located in the heart of downtown Salt Lake City, the Ice Village offers
excitement to consumers of all ages during the entire 17 days of the Olympics.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )
The Mountain Dew Ice Village is an action sports and music festival
featuring more than 150 of the world's best athletes from skateboarding,
snowboarding, BMX, Moto-X as well as a stellar line-up of musical performances
from acts such as Cheap Trick, Cake, and George Clinton and P Funk AllStars.
Fans in Salt Lake City during the Olympics can watch daily exhibitions from
athletes in the "Extreme Snow Zone" which will be sporting an 80-foot quarter
pipe, vert ramps for skateboarders and big air ramps for Moto-X riders.
Attendees can also experience the latest PlayStation(R)2 titles on the
PlayStation 2 Touring Attraction, a 68-foot custom-designed vehicle. Inside
the climate-controlled environment, more than 60 participants at a time will
be able to play: Kinetica(TM), Gran Turismo 3(TM) A-spec, Cool Boarders(R)
2001, 989 Sports' NFL GameDay(TM) 2002, Jak and Daxter: The Precursor
Legacy(TM), Frequency(TM), Twisted Metal(TM) Black, PaRappa The Rapper(R) 2
and 989 Sports' Formula One 2001(TM).
As one of this year's associate sponsors, the company's presence will
include category exclusive brand representation in the venue's "Ice House" and
"Last Lap" VIP room, which is a giant night club adjacent to the Ice Village.
The "Last Lap" is an exclusive hang out created for athletes and VIPs that are
attending the games and will feature eight interactive kiosks playing the
hottest PlayStation 2 titles available.
"We are excited to be partners with the Mountain Dew Ice Village," said
Sharon Shapiro, director, promotions, Sony Computer Entertainment America
"The Ice Village offers a perfect fit for our brand as it allows consumers an
opportunity to not only experience the ultimate adrenaline venue, but also a
chance to enjoy the ultimate in interactive entertainment.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
and the PlayStation(R)2 computer entertainment system. The PlayStation 2
computer entertainment system is set to revolutionize the home entertainment
market, offering the most compelling interactive content and the capability to
be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console and
the PlayStation 2 computer entertainment system for the North American market.
Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves
as headquarters for all North American operations and is a wholly-owned
subsidiary of Sony Computer Entertainment Inc.
Visit us on the Web at http://www.scea.com .
SOURCE Sony Computer Entertainment America Inc.
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Related links:
http://www.scea.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Ron Eagle of Sony Computer Entertainment
America Inc., +1-858-824-5585, or ron_eagle@playstation.sony.com
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