Digital Media Processing Technology Helps Deliver Crisp, Clear Pictures
LAS VEGAS, Feb. 12 /PRNewswire/ -- Texas Instruments Incorporated
(NYSE: TXN) (TI) and HP (NYSE: HPQ) (Nasdaq: HPQ) today announced they
collaborated on an image engine based on TI's digital media processing
technology to be featured exclusively in many of HP's new digital cameras,
including the HP Photosmart R707 digital camera also announced today at the
Photo Marketing Association (PMA) trade show.
The new HP digital cameras will leverage TI's digital signal processor-
based (DSP) digital media processing technology to deliver picture-perfect
images with the flexibility to easily add new imaging features into the design
of future camera models.
"TI's highly-integrated, powerful digital media processor provides a
platform for unparalleled performance to HP's digital still cameras," said
Dave Pahl, business manager for TI's Digital Camera Solutions group. "By
combining HP's camera systems expertise and advanced algorithms with TI's
high-performance, programmable solutions optimized specifically for digital
imaging products, these latest cameras from HP are primed to deliver the
ultimate in quality pictures."
"A powerful camera calls for a powerful engine, and TI's digital media
processors deliver the performance and flexibility that HP was looking for as
we sought to revamp our line of digital cameras this year," said Ed Minnock,
vice president, Imaging and Printing Group, HP. "HP's imaging science is
advancing at a rate far faster than hard-coded silicon technology can keep up
with. HP turned to TI for a fast, state-of-the art, fully programmable engine
that could deliver the latest imaging algorithms to our new cameras in a
matter of months, rather than years."
The key to the image engine -- found exclusively in HP digital cameras --
is that it is programmable and flexible, allowing HP to put the latest and
greatest in algorithm development into cameras even weeks before the cameras
ship, truly providing consumers with the most up-to-date features and
technology. HP now can take a brand new lens and a brand new sensor and build
a fast camera with the latest advances in focus, exposure and color science.
The image engine is the power behind HP Real Life technologies --
innovations not seen in digital cameras before that make it virtually
impossible to take a bad picture -- including HP In-Camera Red-Eye Removal, HP
In-Camera Panorama Preview, HP Image Advice and HP Adaptive Lighting
technology.
These advanced features are made possible by the programmability of TI's
digital media processor, which uses DSP technology. In the form of a chip,
DSP technology provides ultra-fast instruction sequences in a digital format.
As the leader in the overall DSP market, TI combines 25 years' experience in
optimizing signal processing engines for performance, power and cost.
For information regarding TI's digital media platforms, please visit
http://www.ti.com/hpti . For information regarding HP's latest digital camera
offerings announced at PMA 2004, please visit http://www.hp.com/go/pma2004 .
About HP
HP is a technology solutions provider to consumers, businesses and
institutions globally. The company's offerings span IT infrastructure,
personal computing and access devices, global services and imaging and
printing. For the fiscal year ending on Oct. 31, 2003, HP revenue totaled
$73.1 billion. More information about HP is available at http://www.hp.com .
About TI
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing requirements.
In addition to Semiconductor, the company's businesses include Sensors &
Controls, and Educational & Productivity Solutions. TI is headquartered in
Dallas, Texas, and has manufacturing, design or sales operations in more than
25 countries.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at http://www.ti.com .
SOURCE Texas Instruments Incorporated; HP
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Related links:
http://www.ti.com
http://www.ti.com/hpti http://www.hp.com/go/pma2004
http://www.hp.com http://pma2004.pmai.org
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20010105/NEF016LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Marcia Barnett of Texas Instruments
Incorporated, +1-214-480-2050, or mpickett@ti.com ; or Lindsey
Seabaugh of Golin-Harris Int'l., +1-972-308-9137, or
lseabaugh@golinharris.com , for Texas Instruments Incorporated;
or Jennifer Pershall of HP, +1-360-212-3079, or
jennifer.pershall@hp.com ; or Hector Marinez of Porter Novelli,
+1-408-988-2100, or hector.marinez@pnicg.com , for HP. Please do
not publish these numbers or e-mail addresses.
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