32-bit CardBus Reader Offers Mobile Photographers the Ability to Quickly and
Conveniently Transfer Digital Images
LAS VEGAS, PMA Booth H100, Feb. 12 /PRNewswire-FirstCall/ -- Lexar Media,
Inc. (Nasdaq: LEXR), a leading marketer and manufacturer of high-performance
digital media and accessories, today introduced a 32-bit CompactFlash(TM) (CF)
CardBus reader, designed to enable the quick and convenient transfer of
digital images to notebook computers. Lexar Media's new 32-bit CardBus
CompactFlash reader boasts high speed data transfer rates similar to FireWire
and USB 2.0 readers, and 4 to 6 times faster than 16-bit PCMCIA card adaptors,
which are commonly used with laptop computers. Lexar's 32-bit CardBus reader
offers support for both Windows and Macintosh operating systems, extending the
portable, high-speed solution to Macintosh users for the first time.
Lexar's new 32-bit CardBus reader does not require external cables, nor
does it occupy the often-limited USB or FireWire ports on a computer. The
32-bit CardBus reader looks like a Type II CompactFlash PC card adapter, but
when inserted into a laptop's PCMCIA slot, it supports read/write speeds up to
the maximum CompactFlash protocol interface -- just over 16MB/s. True data
transfer speed is determined by the speed of the computer and the CompactFlash
card. High-speed cards, like Lexar's Professional Series CompactFlash, will
transfer data considerably faster than slower memory cards on the market.
"Mobile photographers will benefit tremendously from this new, convenient
solution which is now available for both Mac and PC users," said John Omvik,
Director of Professional Products Marketing, Lexar Media. "Our CardBus reader
can be carried or stored in the PC Card slot of a laptop computer, so it
minimizes bulk in an equipment bag. The compatibility and convenience,
combined with fast transfer speeds, make our 32-bit CardBus reader a
cutting-edge solution for professional photographers who need to quickly and
easily transfer their images."
PCMCIA slots have been standard on notebook computers since 1997 and the
CardBus standard is supported by almost every modern Windows and Mac operating
system. Lexar's 32-bit CardBus reader will be available this February at
photo specialty stores and computer equipment stores nationwide, with an
expected retail price of $49.99.
About Lexar Media, Inc.
Lexar Media is a leading manufacturer and marketer of flash memory cards,
USB flash drives, card readers and ATA controller technology for the digital
photography, consumer electronics, industrial and communications markets. The
company holds over 70 issued and allowed controller and system patents, and
licenses its technology to companies including Olympus, Samsung Electronics
and Sony. For more information, please call 1-800-789-9418 or visit
http://www.lexarmedia.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the
safe harbor provisions of the Private Litigation Reform Act of 1995. These
statements include statements related to the benefits of and consumer demand
for Lexar Media's products and the growth opportunities available to Lexar
Media. These forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those anticipated by
these forward-looking statements. These risks include that Lexar Media's
growth and success depends on its ability to achieve and maintain technology
leadership and sell and market products that are commercially accepted.
Readers should also refer to the risk factors described in Lexar Media's
filings with the SEC, including its most recently filed Form 10-K and Form
10-Q. Lexar Media assumes no obligation to update the information in this
release.
NOTE: Lexar Media, JumpDrive and the Lexar Media logo are trademarks of
Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the
CompactFlash trademark. All other brand or product names are trademarks or
registered trademarks of their respective holders.
SOURCE Lexar Media, Inc.
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Related links:
http://www.lexarmedia.com
CONTACT:
Kim Evans of Lexar Media, +1-510-413-1277, or
kevans@lexarmedia.com
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