LAS VEGAS, PMA Booth H100, Feb. 12 /PRNewswire-FirstCall/ -- Lexar Media,
Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance
digital media and accessories, today announced an exclusive distribution
agreement with Camera Bits, Inc., maker of the popular image management
software Photo Mechanic(TM). With shipments beginning next month, Lexar will
be the exclusive retail distributor of Photo Mechanic and Photo Mechanic LE,
offering the software to its extensive network of photographic retailers and
distributors.
Photo Mechanic(TM) software is a digital camera image browser commonly
used by professional photographers to easily view, organize and process
digital images on a computer. The software offers batch captioning, image
renaming, speedy browsing, and automatic collection of meta-data, with an
easy-to-use interface that has made it the image management software of choice
for thousands of photojournalists and professional photographers worldwide.
"Photo enthusiasts are learning today what professional digital
photographers have known for some time -- when large numbers of digital images
are downloaded to a computer, the task of viewing, editing and managing them
can become overwhelming," said John Omvik, Director of OEM and Professional
Product Marketing, Lexar Media. "Photo Mechanic -- the software already
embraced by professional photographers, major newspapers and large
photographic projects like the America 24/7 and Day in the Life of Africa
books -- makes the photo management aspect of digital photography easy and
intuitive."
"Photo Mechanic is one of the most popular image management tools on the
market for professional photographers, but until now the vast majority of our
distribution has been online," said Dennis Walker, President of Camera Bits.
"Lexar's established retail distribution into photo stores, mass consumer
retailers, and major electronics stores -- and its respected brand name among
professional photographers -- will serve to significantly expand our software
presence worldwide, and we expect, our sales."
Beginning next month, Lexar Media will also include a free 30-day trial
version of Photo Mechanic on its Professional Series CompactFlash memory
cards, allowing Lexar's customers to experience first hand the software that
many professional photographers use.
English versions of Photo Mechanic and Photo Mechanic LE will be available
next month, with expected retail prices of $149.99 and $49.99, respectively.
Photo Mechanic LE offers a subset of full Photo Mechanic functionality and is
designed for the budget conscious digital photo enthusiasts and prosumer
customers. Both versions of the software support Windows 2000/XP and
Macintosh OS 10.2 or later.
About Lexar Media, Inc.
Lexar Media is a leading manufacturer and marketer of flash memory cards,
USB flash drives, card readers and ATA controller technology for the digital
photography, consumer electronics, industrial and communications markets. The
company holds over 70 issued and allowed controller and system patents, and
licenses its technology to companies including Olympus, Samsung Electronics
and Sony. For more information, please call 1-800-789-9418 or visit
http://www.lexarmedia.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the
safe harbor provisions of the Private Litigation Reform Act of 1995. These
statements include statements related to the benefits of and consumer demand
for Lexar Media's products and the growth opportunities available to Lexar
Media. These forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those anticipated by
these forward-looking statements. These risks include that Lexar Media's
growth and success depends on its ability to achieve and maintain technology
leadership and sell and market products that are commercially accepted.
Readers should also refer to the risk factors described in Lexar Media's
filings with the SEC, including its most recently filed Form 10-K and Form
10-Q. Lexar Media assumes no obligation to update the information in this
release.
NOTE: Lexar Media, JumpDrive and the Lexar Media logo are trademarks of
Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the
CompactFlash trademark. All other brand or product names are trademarks or
registered trademarks of their respective holders.
SOURCE Lexar Media, Inc.
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Related links:
http://www.lexarmedia.com
CONTACT:
Kim Evans of Lexar Media, +1-510-413-1277, or
kevans@lexarmedia.com
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