Lexar Media Announces Enhanced Memory Stick(TM) Media with Read Speeds Up to Four Times Faster

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Lexar Media Announces Enhanced Memory Stick(TM) Media with Read Speeds Up to Four Times Faster
      Faster Read Speed Equates to Faster Downloading and Access to Data

    LAS VEGAS, PMA Booth H100, Feb. 12 /PRNewswire-FirstCall/ -- Lexar Media,
Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance
digital media and accessories, today announced a new line of updated Memory
Stick(TM) products that will have significantly increased read speeds.
Available this spring in capacities of 64MB, 128MB and 256MB (total 128MBx2),
the enhanced Memory Stick delivers data read speeds that are up to four times
faster than current cards, when used with compatible (4-pin parallel),
high-speed Memory Stick-enabled devices.  The new Memory Stick cards are also
compatible with serial interface Memory Stick-enabled products.
    "Lexar is pleased to provide this advancement in Memory Stick technology,"
said Dave Klenske, Director of Product Marketing, Lexar Media.  "These new
cards will improve consumer experience because with faster read speeds, users
will have shorter download times and faster access to information stored on
the card."
    In addition to the increase in read speed, the enhanced Memory Stick
memory cards include MagicGate(TM) copy protection technology, which enables
the secure distribution of commercial content, such as copyright protected
digital music and digital images.
    Lexar's new Memory Stick will be available with expected retail pricing of
$39.99, $59.99 and $99.99 for capacities of 64MB, 128MB and 256MB,
respectively.

    About Lexar Media, Inc.
    Lexar Media is a leading manufacturer and marketer of flash memory cards,
USB flash drives, card readers and ATA controller technology for the digital
photography, consumer electronics, industrial and communications markets. The
company holds over 70 issued and allowed controller and system patents, and
licenses its technology to companies including Olympus, Samsung Electronics
and Sony.  For more information, please call 1-800-789-9418 or visit
http://www.lexarmedia.com.

    Cautionary Note Regarding Forward-Looking Statements
    This release contains forward-looking statements which are subject to the
safe harbor provisions of the Private Litigation Reform Act of 1995.  These
statements include statements related to the benefits of and consumer demand
for Lexar Media's products and the growth opportunities available to Lexar
Media. These forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those anticipated by
these forward-looking statements. These risks include that Lexar Media's
growth and success depends on its ability to achieve and maintain technology
leadership and sell and market products that are commercially accepted.
Readers should also refer to the risk factors described in Lexar Media's
filings with the SEC, including its most recently filed Form 10-K and
Form 10-Q. Lexar Media assumes no obligation to update the information in this
release.

    NOTE:  Lexar Media, JumpDrive and the Lexar Media logo are trademarks of
Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the
CompactFlash trademark. All other brand or product names are trademarks or
registered trademarks of their respective holders.
SOURCE Lexar Media, Inc.
http://www.lexarmedia.com
CONTACT:
Kim Evans of Lexar Media, +1-510-413-1277, or
kevans@lexarmedia.com