Professional Memory Cards Include New Write Acceleration with Optimized
Firmware for Increased In-Camera Performance
LAS VEGAS, PMA Booth H100, Feb. 12 /PRNewswire-FirstCall/ -- Lexar Media,
Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance
digital media and accessories, today doubled the minimum sustained write speed
capability of its Professional Series CompactFlash(TM) (CF) product line to
80X, or 12MB per second. With this introduction, Lexar Media is providing the
fastest CompactFlash with guaranteed write speeds available, serving the needs
of professional photographers and all digital camera users requiring faster
image write times. Lexar is offering its 80X Professional Series CompactFlash
cards in five different capacities, including 256MB, 512MB, 1GB, 2GB and 4GB.
Lexar Media today also announced a 8GB 40X Professional Series CompactFlash
card, extending the company's CF line with the highest capacity CompactFlash
card on the market.
Lexar's new 80X CF cards include an enhanced version of Write Acceleration
technology, which optimizes the cards' firmware to reduce overhead associated
with transferring data from the camera to the memory card, and improves
in-camera performance in high-resolution CompactFlash based cameras. In
addition, Lexar's new Write Acceleration provides a larger controller buffer
to accommodate transferring up to 32 sectors of data to the card in one
command, in cameras supporting this feature. CompactFlash cards without Write
Acceleration typically transfer only one sector of data at a time.
"Our new 80X speed-rated cards will satisfy the needs of professional
photographers who crave speed," said John Omvik, Director of Professional
Products Marketing, Lexar Media. "Professional photographers can't afford to
miss important images because their memory cards can't keep up. With Lexar's
new 80X cards, they won't."
The new cards include a free copy of Lexar's award-winning Image Rescue
2.0(TM) software to recover seemingly "lost" or deleted images from memory
cards. Image Rescue 2.0 now recovers images from any memory card format or
brand, and for added convenience, can be used with all mass storage compliant
card readers -- including USB 2.0, USB 1.1 and FireWire readers.
"Lexar Media does more for serious photographers than any other memory
card manufacturer," said Jeffrey Aaronson, internationally recognized
photojournalist. "These new cards are exceptionally fast and with dedicated
support for professionals, plus their image recovery software, Lexar's Pro CF
cards are professional photographer's ideal choice."
Lexar Media's new 80X speed-rated Professional Series CompactFlash will be
available in photo specialty stores beginning May 2004. The 80X cards will be
offered in 256MB, 512MB, 1GB, 2GB and 4GB capacities, with expected retail
prices of $99.99, $199.99 and $399.99, $699.99 and $1,499.99, respectively.
They include a lifetime warranty, unlimited access to Lexar Media's dedicated
technical support team for professional photographers, and a free trial
version of Photo Mechanic(TM) image management software.
About Lexar Media, Inc.
Lexar Media is a leading manufacturer and marketer of flash memory cards,
USB flash drives, card readers and ATA controller technology for the digital
photography, consumer electronics, industrial and communications markets. The
company holds over 70 issued and allowed controller and system patents, and
licenses its technology to companies including Olympus, Samsung Electronics
and Sony. For more information, please call 1-800-789-9418 or visit
http://www.lexarmedia.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the
safe harbor provisions of the Private Litigation Reform Act of 1995. These
statements include statements related to the benefits of and consumer demand
for Lexar Media's products and the growth opportunities available to Lexar
Media. These forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those anticipated by
these forward-looking statements. These risks include that Lexar Media's
growth and success depends on its ability to achieve and maintain technology
leadership and sell and market products that are commercially accepted.
Readers should also refer to the risk factors described in Lexar Media's
filings with the SEC, including its most recently filed Form 10-K and
Form 10-Q. Lexar Media assumes no obligation to update the information in this
release.
NOTE: Lexar Media, JumpDrive and the Lexar Media logo are trademarks of
Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the
CompactFlash trademark. All other brand or product names are trademarks or
registered trademarks of their respective holders.
SOURCE Lexar Media, Inc.
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Related links:
http://www.lexarmedia.com
CONTACT:
Kim Evans of Lexar Media, +1-510-413-1277, or
kevans@lexarmedia.com
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