Lexar Doubles the Highest Capacity of CompactFlash, Allowing Professional
Photographers to Shoot and Store Over 1,000 High-Resolution RAW Image Files on
One Memory Card
LAS VEGAS, PMA Booth H100, Feb. 12 /PRNewswire-FirstCall/ -- Lexar Media,
Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance
digital media and accessories, today announced its 8GB Professional Series
CompactFlash(TM) card, the highest capacity memory card available in the world
today. In addition to delivering extraordinary capacity in a matchbook-sized
memory card, Lexar's new 8GB CompactFlash card delivers a 40X speed-rating,
signifying a minimum sustained write speed capability of 6MB/s. By
maintaining a close alignment with manufacturers who offer high-end digital
cameras that create high-resolution files - which can be over 8MB each,
Lexar's new 8GB memory card meets the needs of professional photographers who
require capacity, speed and reliability - in an easy-to-handle removable media
format.
"Sports photographers, photojournalists and adventure photographers often
lack the time and ability to change memory cards, as doing so might mean
missing the action or actually putting themselves in physical danger," said
John Omvik, Director of Professional Products Marketing, Lexar Media. "8
gigabytes of space allows these photographers to shoot continuously, even in
remote, extreme or hectic situations, where it is difficult to change memory
cards."
"Just as new digital SLR cameras come to market with both larger image
sensors and capability of faster throughput to storage devices, Lexar's new
40X 8 gigabyte card is perfectly timed for today's shooting demands," said
Denis Reggie, renowned wedding photojournalism pioneer. "With this new card,
I can quickly and reliably store one thousand or more full-resolution RAW
images -- and that's welcome news for me and many other pro photographers who
don't want to miss key moments while changing cards."
In addition to delivering the world's highest memory card capacity,
Lexar's new 8GB CompactFlash cards deliver high-speed performance, and
incorporate Lexar's new Write Acceleration (WA) technology to provide
increased in-camera speed performance in high-resolution CF cameras on the
market. The new Write Acceleration includes optimized firmware to reduce
overhead associated with transferring data, and provides a larger controller
buffer to accommodate transferring up to 32 sectors of data in one command, in
cameras supporting this feature. Lexar Media's 8GB CF cards will also include
a free copy of the company's award-winning Image Rescue 2.0(TM) image recovery
software.
Like Lexar's 4GB CompactFlash card, the 8GB card is CompactFlash Type II
and requires the host camera to support the FAT 32 file system.
The new 8GB CompactFlash cards will be available at many photo specialty
stores in May of this year. The cards include a lifetime warranty, unlimited
access to Lexar Media's dedicated technical support team for professional
photographers, and a free trial version of Photo Mechanic(TM) image management
software. Pricing for the 8GB card will be released at time of shipment.
About Lexar Media, Inc.
Lexar Media is a leading manufacturer and marketer of flash memory cards,
USB flash drives, card readers and ATA controller technology for the digital
photography, consumer electronics, industrial and communications markets. The
company holds over 70 issued and allowed controller and system patents, and
licenses its technology to companies including Olympus, Samsung Electronics
and Sony. For more information, please call 1-800-789-9418 or visit
http://www.lexarmedia.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the
safe harbor provisions of the Private Litigation Reform Act of 1995. These
statements include statements related to the benefits of and consumer demand
for Lexar Media's products and the growth opportunities available to Lexar
Media. These forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those anticipated by
these forward-looking statements. These risks include that Lexar Media's
growth and success depends on its ability to achieve and maintain technology
leadership and sell and market products that are commercially accepted.
Readers should also refer to the risk factors described in Lexar Media's
filings with the SEC, including its most recently filed Form 10-K and
Form 10-Q. Lexar Media assumes no obligation to update the information in this
release.
NOTE: Lexar Media, JumpDrive and the Lexar Media logo are trademarks of
Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the
CompactFlash trademark. All other brand or product names are trademarks or
registered trademarks of their respective holders.
SOURCE Lexar Media, Inc.
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Related links:
http://www.lexarmedia.com
CONTACT:
Kim Evans of Lexar Media, +1-510-413-1277, or
kevans@lexarmedia.com
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