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New iPIX(R) Interactive Studio(TM) Platform Revolutionizes 360-Degree Imaging With Power-Packed Tool Suite

iPIX InfoMedia to Redefine World-Class Panoramic Photography Software Through
          Open Plug-In-Platform Solution and Strategic Partnerships

    PHOTO MARKETING ASSOCIATION INTERNATIONAL ANNUAL CONVENTION AND TRADE
SHOW, LAS VEGAS, Feb. 12 /PRNewswire-FirstCall/ -- iPIX InfoMedia (a division
of Internet Pictures Corporation, Nasdaq: IPIX), the world leader for the
creation of full 360-degree panoramic photography and movies content, today
announced the North American availability of iPIX Interactive Studio -- the
first full 360-degree panoramic imaging platform for digital photography and
design for customers. The iPIX Interactive Studio will serve as the
interoperable platform for plug-in development by world-class technology
partners that will provide customers with panoramic photography features
previously available only in separate, workflow incompatible tools.
    To widen the commercial appeal of the iPIX Interactive Studio platform,
iPIX InfoMedia also announced that it is introducing flexible unlimited annual
licensing. "The visual and informational value of full 360-degree panoramic
photography is now poised for broad commercial adoption with the iPIX
Interactive Studio. I am therefore very pleased to announce we will
end-of-life of our per-image fee-based software products," said Joseph L.
Ortiz, vice president and general manager of iPIX InfoMedia.
    Photographic professionals all over the world have used iPIX immersive
technology to create full 360-degree images for resale or visual documentation
purposes for over 10 years. Now with the iPIX Interactive Studio platform,
photographers will be able to choose which features best meet their customer's
content development needs, and do so with an unlimited image output license.
In addition to providing the essential tools needed to create high-quality
full 360-degree panoramic images from fisheye lenses, plug-ins are available
for compatibility with a wide range of panoramic photography file formats
including QuickTime(R), imaging editing and paint tools, and panoramic image
stitching technologies.
    "iPIX is the global Virtual Tour leader and definitely the only technology
that customers request by name," said Pamala Henze, president and CEO of
360iSight Business Virtual Tours. "The new iPIX Interactive Studio is a
welcome addition to this market because it gives us the openness and
flexibility to produce unlimited, full 360-degree images with outstanding
quality, using a single tool that gives me complete control over a wide range
of panoramic photography techniques. The Plug-in architecture will let us
quickly add new services and respond to our customer's needs in more ways than
ever before."
    iPIX InfoMedia worked closely with photographers, developers and the
panoramic imaging community to devise this widely compatible, multi-platform
solution that opens up iPIX technology to the broadest range of users. A
flexible plug-in architecture and strong technology partners enable the iPIX
Interactive Studio platform to offer customers an expanded range of panorama
photography capture modes, including single row multi-shot panoramas and
multi-shot full-frame fisheye not previously available from iPIX. The platform
will be an effective vehicle for introducing new features over time, allowing
enhanced customer productivity and maximum ROI without incurring the costs of
retraining or IT deployment.
    "We listened carefully to the panoramic photography community who struggle
with numerous incompatible and often costly tools to create content," said
Ortiz. "The iPIX Interactive Studio not only is our answer to the panoramic
photography market requirements for cost effective, open, upgradeable, and
efficient imaging workflow, it also represents a major repositioning of iPIX
technology in support of opening up the marketplace to a broader range of
users. Our solution gives them a single point of control over the image
creation process with more tool options to choose from."
    iPIX Interactive Studio performs on both Mac OS X and Microsoft(R)
Windows. The Essentials and Enhancer Packages are offered in an attractively
priced single user unlimited annual seat license, or in a flexible multi-user
enterprise unlimited annual seat license that meets the needs of corporate and
photography network users who desire to run multiple concurrent network
licenses. In North America, iPIX image keys will be available for sale until
December 31, 2004.
    Live demonstrations of the iPIX Interactive Studio are available at PMA
Annual Convention and Trade Show at the Las Vegas Convention Center, Booth #
K201. More information is available online at http://www.ipix.com.

    ABOUT iPIX InfoMedia
    iPIX InfoMedia is the world leader for the creation of full 360-degree
panoramic photography and movies content. iPIX InfoMedia products offer
superior image capture and an open, flexible data format that can easily be
integrated into a wide range of business systems. iPIX InfoMedia's core
markets are professional photographers, ad  and creative media agencies, web
developers and visual documentation. iPIX InfoMedia is a division of Internet
Pictures Corporation, a leader in mission critical imaging. http://www.ipix.com.


SOURCE Internet Pictures Corporation




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Related links:
  • http://www.ipix.com
    CONTACT:
    media, Jeanne Hornung of Connecting Point
    Communications, +1-415-442-4038, or jhornung@cpcomm.com, for
    iPIX; or Joe Ortiz of iPIX, +1-865-220-6544, or
    joe.ortiz@ipix.com