LAS VEGAS and WALTHAM, Mass., Feb. 12 /PRNewswire/ -- Polaroid Corporation
will introduce a fresh, new line of innovative instant cameras at the 2004
Photo Marketing Association (PMA) International Annual Convention and Trade
Show at Booth #E40 at the Las Vegas Convention Center, February 12-15.
Debuting at PMA, the new line features six instant cameras, ranging from
classic to advanced, and builds on the company's technology heritage of
delivering images in the moment and "now." In addition to the new cameras,
Polaroid will display its latest generation technology for digital printing --
the Polaroid 2-Second Digital Prints kiosk.
(Logo: http://www.newscom.com/cgi-bin/prnh/19990816/PRDLOGO )
"The new Polaroid line of products will truly help our consumers and
business users to live in and capture the moment, at work or at play," said
Jeff Hopper, vice president and chief marketing officer. "Our new consumer
line and new professional products represent Polaroid's unwavering commitment
to deliver the freshest, most up-to-the-minute technology available in instant
photography."
The simple user interface of the Polaroid 2-Second Digital Prints kiosk
allows consumers to select, print and pay for 24 high-quality, 4x6-inch glossy
prints in two minutes. This advanced print speed makes the kiosk the fastest,
most convenient way to print photographs from a digital camera. All PMA
attendees will have the opportunity to print their own digital camera photos
at the 2-Second Digital Prints kiosk at the Polaroid Booth #E40.
Polaroid also will display its advanced solutions for the business user.
For the document photography market, Polaroid will showcase its Digital
MiniPortrait passport system, an all-in-one digital camera and thermal
printing system designed specifically to meet the passport photography needs
of today's retailers. For professional photographers, Polaroid will display
its new Type 80 film line. The medium-format film series incorporates new
film chemistries engineered by Polaroid and is available in five different
emulsions.
In addition to Polaroid's presence on the show floor, Robert B. Gregerson,
the company's vice president and general manager, Americas, will address the
PMA's consumer markets general session at 8:30 a.m. PT on Friday, February 13.
In his speech, Mr. Gregerson will reflect on some of the most important trends
facing the retail photography industry as it adapts to the digital revolution.
About Polaroid Corporation
Polaroid Corporation is the worldwide leader in instant photography. The
company supplies instant photographic cameras and films; digital imaging
hardware and software; identification systems; and sunglasses to markets
worldwide. For more information about Polaroid products, or for purchasing
information, please visit the Polaroid website at http://www.polaroid.com.
"Polaroid," "Polaroid 2-Second Digital Prints" and "MiniPortrait" are
trademarks of Polaroid Corporation, Waltham, MA 02451.
For product photography, please contact Dina Hamaoui, PainePR, at
212-613-4918 or via e-mail at dhamaoui@painepr.com.
SOURCE Polaroid Corporation
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Related links:
http://www.polaroid.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/19990816/PRDLOGO
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
CONTACT:
Danielle Cormier, dcormier@painepr.com or
Dina Hamaoui, dhamaoui@painepr.com of PainePR, +1-212-868-7199;
or Molly McHale, mchalem@polaroid.com or Kim Reingold,
reingok@polaroid.com of Polaroid Corporation, +1-781-386-2000
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