NASCAR Driver Will Mark Seventh Year of Partnership With Old Spice by
Continuing Charity Auction Program, Sharing Viewpoints Through Blog
CINCINNATI, Feb. 12, 2007 /PRNewswire/ -- Old Spice, the No. 1
antiperspirant/deodorant stick and personal cleansing choice for guys in
the U.S., is employing the services of two-time NASCAR NEXTEL Cup Series
champion Tony Stewart both on and off the track during the upcoming NASCAR
season. Stewart will be back behind the wheel of the #33 Old Spice
Chevrolet Monte Carlo, owned by Kevin Harvick, Inc., for eight NASCAR Busch
Series races this season. Stewart will debut the car in the Busch Series
season opener Feb. 17 at Daytona (Fla.) International Speedway, a race he
has won the last two years.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070212/CLM072LOGO )
Success for Stewart -- as well as his teammate, Denny Hamlin -- on the
racetrack will translate into a windfall for Stewart's namesake charity.
Like last season, each time Stewart wins a race (Nextel Cup, Busch or
NASCAR Craftsman Truck Series) Old Spice will auction his autographed towel
that is used and seen in victory lane interviews to a lucky fan on eBay.
This year, Old Spice also will be sponsoring Hamlin as a driver, and his
Victory Towels will be auctioned off as well. Proceeds for all auctions
will benefit the Tony Stewart Foundation. Fans can place a bid for each
towel by logging onto OldSpice.com shortly after the race.
"With two Nextel Cup Series titles and nine other auto racing
championships, Tony's vast experience makes him a perfect fit for Old
Spice," said Old Spice brand manager Carl Stealey. "We're excited to
continue working with Tony and now Denny, as we're always looking for new
ways to expand our relationship with the sport and its standout drivers."
The expansion of that relationship continues this year as Old Spice
taps into Stewart's skills as a writer. Stewart has begun writing a monthly
blog for Old Spice's new online destination, "Voice of Experience," which
can be accessed through OldSpice.com. The site will also feature blogs from
other contributors writing on subjects ranging from entertainment and music
to games, gadgets and sports. Stewart's blogs will focus on cars and the
automotive industry.
Following is the 2007 schedule for the #33 Old Spice Chevrolet in the
Busch Series:
Feb. 17: Daytona International Speedway
March 10: Las Vegas Motor Speedway
April 28: Talladega (Ala.) Superspeedway
May 11: Darlington (S.C.) Raceway
June 30: New Hampshire International Speedway (Loudon, N.H.)
July 14: Chicagoland Speedway (Joliet, Ill.)
Aug. 18: Michigan International Speedway (Brooklyn, Mich.)
Sept. 29: Kansas Speedway (Kansas City, Kan.)
EDITOR'S NOTE: Voice of Experience also can be accessed at
ExperienceOldSpice.com in the "Experience Training" section or directly at
VoiceOfExperience.com.
About P&G [NYSE: PG]
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella,
Gillette(R), and Braun. The P&G community consists of over 135,000
employees working in over 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
About the Tony Stewart Foundation
Founded in 2003 by Tony Stewart, the principal purposes of the Tony
Stewart Foundation are to raise and donate funds to help care for
chronically ill children, drivers injured in motorsports activities and to
support other charitable organizations in the protection of various animal
species. The Tony Stewart Foundation will raise and donate funds to
charitable interests, specifically those that support the aforementioned
groups.
About Kevin Harvick Inc.
Kevin Harvick Inc. (KHI) is 70,000 sq. ft. facility located in
Kernersville, NC. KHI is home to the No. 33 AES HR Solutions Truck Series
team, and the No. 33 Old Spice/Bounty/Roadloans.com and No. 77 Dollar
General stores Busch Series teams. In just six short years, KHI has amassed
an impressive on-track record. Fielding a car in 114 Busch Series events
and a truck in 97 Truck Series events, KHI has earned seven victories
including the 2005 and 2006 Daytona 300 Busch Series races. Please visit
http://www.kevinharvickinc.com for more information.
SOURCE Old Spice
 back to top
Related links:
http://ExperienceOldSpice.com
http://VoiceOfExperience.com http://OldSpice.com
http://www.pg.com http://www.kevinharvickinc.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070212/CLM072LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Jennifer Jones, +1-213-996-3766, or
jjones@painepr.com, of PainePR for Old Spice
|
