BARCELONA, Spain, Feb. 12 /PRNewswire/ -- Acision today announced that
UK network operator O2, part of Telefonica O2 Europe, has selected its IP
Short Message Service Centre (SMSC) and SMS Gateway to enhance application
messaging capability. Originally selected by O2 in July 2007, Acision's
solution will enable O2 to offer its business customers innovative new ways
for interacting with their customers.
The UK is a fiercely competitive market, and O2 is committed to
delivering the very best customer experience and services. The deployment
of Acision's IP SMSC across its network reflects a need for proven, stable
and reliable capability to differentiate and enhance its services and
sustain growth.
O2 will deploy a high capacity voting solution and provision
alphanumeric text messages across the network, enabling brands choosing to
advertise with O2 to send messages to potential customers that are
attributed to a source, such as 'Brand A', as opposed to a short code of
numbers. This personalised interaction with the subscriber will increase
consumer confidence in both the brand and the content they are receiving.
Alan Chalmers, Head of SMS Messaging for O2 commented: "It is
imperative that we provide a discernable differentiator from the
competition by preparing for future growth whilst providing our customers
with the best quality experience available, thereby turning customers into
fans. Acision has an excellent reputation for providing robust and
innovative messaging platforms, which along with our long and trusted
relationship heavily influenced our decision to work with them. These
value-added messaging services will prove exciting propositions for both
our consumer and business subscriber bases."
Bas Lemmens, General Manager, Europe, Russia and Africa at Acision,
added: "O2 chose Acision because we understand their business and what they
want to achieve. O2 will differentiate itself in a highly competitive
market through its ability to offer enticing high-revenue generating
services that can handle extremely high traffic peaks. Acision's text
messaging systems process over half of the world's text messages and O2's
decision reinforces Acision as the leader in mobile messaging and the
trusted messaging company to operators globally."
NOTES TO EDITORS
About Acision
Acision is the messaging and charging partner of choice for more than
300 network operators and service providers, supporting over one and a half
billion customers worldwide. With over 50% of global text and multimedia
messaging traffic generated through its platforms, Acision's mobile data
services expertise includes text messaging, multimedia messaging, IP
messaging, mobile internet, mobile advertising, IP voicemail and IP
videomail. Acision's payment systems have processed more than US $100
billion, providing sophisticated real-time charging and removing the
boundaries between prepaid and postpaid subscriptions. All of Acision's
solutions are backed up by a robust, global service organisation, offering
24/7 support provided through twenty four local service centres and three
state of the art global support centres. With global market experience,
Acision has a detailed understanding of what it takes to bring innovative
services to full mass market adoption.
Privately owned by an equity consortium led by Atlantic Bridge Ventures
and Access Industries, Acision is a half billion dollar company, working
with customers in 135 countries across six continents. More information is
available at http://www.acision.com.
About O2
O2 is a leading provider of mobile and broadband services to consumers
and businesses in the UK. These services include voice, text, media
messaging, games, music and video, as well as always on data connections
via GPRS, 3G, ASDL+ and WLAN. Every month, O2's 17.9 million customers send
well over a billion text messages. O2 UK is part of Telefonica O2 Europe
which comprises mobile network operators in the UK, Ireland and Slovakia
along with integrated fixed / mobile businesses in Germany and the Czech
Republic. Telefonica O2 Europe also owns 50% of the Tesco Mobile and Tchibo
Mobilfunk joint venture businesses in the UK and Germany respectively as
well as having 100% ownership of Be, a leading UK fixed broadband provider.
O2 was ranked as 5th best place to work in the Best Companies to Work
for 2007 List and has been awarded a two-star accreditation denoting an
'outstanding' company.
(For b-roll footage of O2, please visit http://www.thenewshub.co.uk)
Press contacts
Jenny Ballard
Marketing Executive, Acision
Tel: +44-118-9659407
Email: jennifer.ballard@acision.com
David Ross Tomlin / Bettina Winters
Hotwire PR
Tel: +44(0)207-608-2500
Email: acision@hotwirepr.com
SOURCE Acision
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Related links:
http://www.acision.com
http://www.thenewshub.co.uk
CONTACT:
Press contacts, Jenny Ballard, Marketing
Executive, Acision, +44-118-9659407,
jennifer.ballard@acision.com; David Ross Tomlin or Bettina
Winters, Hotwire PR, +44(0)207-608-2500, acision@hotwirepr.com,
for Acision
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