US Country Star Creates mcgraw2go.mobi Site to Reach Fans
BARCELONA, Spain, Feb. 12 /PRNewswire/ -- Mobile World Congress --
dotMobi, the consortium behind .mobi - the only Internet address created
specifically for mobile phones - today announced that award-winning country
music artist Tim McGraw has launched a mobile Internet site:
mcgraw2go.mobi.
mcgraw2go.mobi is designed to give music lovers access to content by
Tim McGraw via any mobile phone, regardless of phone model or wireless
carrier. Tim McGraw's fans will have the ability to opt into a database to
receive SMS and email alerts, view breaking news, tour dates, download
photos or videos and purchase electronic media.
"The goal of mcgraw2go.mobi is to ensure that every consumer and fan
gets the best entertainment experience and access to Tim McGraw content,"
said Scott Siman of RPM Management, who manages Tim McGraw. "The mobile
medium is the latest way in which Tim McGraw is reaching out to his fans,
giving him access to them 24 hours a day and seven days a week," he added.
The mcgraw2go.mobi site also gives users access to The Neighbor's
Keeper Foundation, which provides funding for qualified community charities
selected to offer local services to those in need of assistance. The
Foundation was established in 2005 by Tim McGraw and wife, US country music
star Faith Hill.
The mobile site was created by Triovisions, whose Trio360i platform
will serve as the backbone for mcgraw2go.mobi.
"Our Trio360i platform has been built to recognize a request from a
mobile device and provide optimal results," said Richard Trio, President,
Triovisions. "We made the decision early in the game to adopt dotMobi
standards because we know consumers expect to receive content that works
properly on their mobile devices. dotMobi plays a key role to our success,
as its architecture supports streaming media, which is highly in demand for
the growing number of subscribers with flat-rate data plans."
About Triovisions
Triovisions, an interactive marketing firm based in Wilmington, NC,
focuses on producing turnkey marketing solutions for clients that desire to
differentiate themselves from the competitive noise. Triovisions deploys
360 degree marketing programs through the premiere trio360i platform via
the internet, social networks, and the mobile web. Triovisions enables
clients to increase consumer touch points where they work, play, and live.
For more information on Triovisions please visit http://www.triovisions.com
and http://www.trio360i.com; http://triovisions.mobi and http://trio360i.mobi.
Contact Richard Trio at 910.202.2678 or richard@triovisions.com.
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium
headquartered in Dublin, Ireland, is leading the growth of internet use
from mobile phones with the .mobi domain name. Unique among domain name
providers, dotMobi ensures that services and sites developed around .mobi
are optimized for use by mobile devices. On-the-go consumers can have
confidence that a web site will work on their mobile phones when using a
.mobi address.
dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and
Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.
For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi
Jessie Schmidt
Schmidt Relations for Tim McGraw
615-846-3878
Jessie@schmidtpr.com
Danielle Siemon
A&R Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com
Sasha Manners
Edelman for dotMobi (Europe)
+44-20-7344-1504
sasha.manners@edelman.com
SOURCE dotMobi
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Related links:
http://www.dotmobi.mobi
http://www.mobileworldcongress.com/homepage.htm
http://www.trio360i.com http://trio360i.mobi
CONTACT:
Vance Hedderel of dotMobi, +1-703-485-5563,
vhedderel@dotmobi.mobi; Danielle Siemon of A&R Edelman for
dotMobi (US), +1-650-762-2947, danielle.siemon@edelman.com; Sasha
Manners of Edelman for dotMobi (Europe), +44-20-7344-1504,
sasha.manners@edelman.com; Jessie Schmidt of Schmidt Relations
for Tim McGraw, +1-615-846-3878, Jessie@schmidtpr.com, for
dotMobi
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