Interactive Promotion Showcases MyClick's Breakthrough Mobile Marketing
                    Technology Being Used by Top Brands

    BARCELONA, Spain, Feb. 12 /Xinhua-PRNewswire/ -- MyClick Media Limited
today announced an innovative Treasure Hunt game developed specially for
visitors to the Mobile World Congress (11-14 February) in collaboration
with the event organizer, the GSM Association (GSMA). The fun, interactive
promotion gives attendees a chance to win prizes using their cell phones
via MyClick's unique Mobile Marketing Platform. MyClick's powerful and
proprietary technology merges photo matching, digital content and customer
relationship management to give mobile phone users one-click access to
content and services.

    Justin Tsang, Executive Director of MyClick Media Limited, "We are
excited to have worked with the GSMA to offer Mobile World Congress
attendees a first- of-its kind Treasure Hunt using MyClick. Top brands such
as Pizza Hut and Pepsi are already using this technology to woo consumers
with exciting, interactive promotion using their mobile phone cameras. The
Treasure Hunt is great way to let World Congress attendees see the power of
our technology first-hand."

    To participate, show attendees just need to visit MyClick at Stand 7G22
and look for the special Treasure Hunt Posters in the Mobile Entertainment
Hall (Hall 7) at the Congress. Once they find and photograph the MyClick
enabled frames on display around the hall, they are instantly rewarded with
unique ringtones or wallpapers. Anyone who photographs all three frames in
Hall 7 has a chance to win free admission to GSMA's Mobile Asia Congress in
Macau, November 18-20, 2008 and even a Nokia mobile phone!

    MyClick is a ground breaking and unique photo recognition Mobile
Marketing Platform that empowers all mobile users with the ability to enjoy
exciting and exclusive infotainment and mobile-commerce information upon
demand. Through MyClick- enabled images, users can access instant
interactive content from all media forms such as newspapers, magazines, TV,
billboards and content on the Internet. Users simply take a photo of a
MyClick enabled image, for example the advertisement, the logo or even the
product itself. With MyClick, users can perform photo-searches, join in
photo-blogging, and take part in fun games such as treasure hunts.



    For more information, please contact:

     Belinda Chan
     Tel:    +852-2372-0090
     Mobile: +852-9379-3045
     Email:  belinda@creativegp.com

Link to this page: