Platform to Play Video Advertising While Content Downloads Debuts at 2008
Mobile World Congress
LOS ANGELES, Feb. 12 /PRNewswire/ -- MMCast, a solution provider for
integration of content and advertising today announced its global launch at
Mobile World Congress in Barcelona, Spain at Booth 7D60. Its
ground-breaking technology enables Mobile Carriers and Content Providers to
generate additional revenue from the content download and buffering period.
With a robust, flexible and proprietary platform, MMCast is one of the
first mobile technology companies that fully allows ads to play while
content downloads, resulting in neither delay nor inconvenience for the
user.
By combining the ads with the content as it downloads to the handset,
advertisers are able to send their commercials to the users they
specifically want to reach -- defined by the user's profile and location.
Meanwhile, the consumer can obtain precisely the content that they want.
MMCast's platform also allows for real-time reporting providing Mobile
Carriers, Content Providers and Advertisers with a full audit report.
"The industry realizes that mobile content will, in great part, be ad
funded. Our company with its proprietary platform enables an economic model
for this to happen," says Fredrik Broberg, CEO & Founder of MMCast. "We
strongly believe this will be widely accepted by consumers because there is
no delay to the receipt of content -- with the full benefits of ad
funding."
New standards and processes are critical factors for carriers as they
seek to deliver entertainment and advertising to mobile handsets -- and
MMCast's technology will rapidly become that standard.
About MMCast:
MMCast is a provider of proprietary technology platform that allows for
the insertion of highly targeted video advertising during the download and
buffering period. By monetizing the download period MMCast fundamentally
changes the economics of delivering mobile content. MMCast's technology is
agnostic in terms of carrier, network, and handset. For more information on
MMCast, please go to http://www.mmcast.net.
PR Contact for MMCast
Axis Marketing& PR
Sarah Miller
T: 310 276.2220
smiller@axismarketingpr.com
SOURCE MMCast
 back to top
Related links:
http://www.mmcast.net
CONTACT:
Sarah Miller of Axis Marketing & PR,
+1-310-276-2220, smiller@axismarketingpr.com, for MMCast; or Paul
Rossi, Marketing & PR of MMCast, +34 622 46 10 81,
paul@mmcast.net
|
