Turkcell's Human Resources Program "This One Deserves an Award!" Wins the
                   GSMA's Global People Initiative Award

    BARCELONA, February 12 /PRNewswire-FirstCall/ -- Turkcell has won the
top award in the "Innovation Through Human Resources and Skills Programs"
category of the Global People Initiative competition held by the GSM
Association, a global trade association representing more than 700 GSM
mobile phone operators across 217 territories and countries around the
world.

    The competition, which was held for the first-time this year, aims to
make the GSM sector the sector of choice for employment amongst the world's
most skilled employees. Turkcell's "This One Deserves an Award!" program
recognizes Turkcell employees that make real a difference with their ideas,
works and actions.

    Selen Kocabas, Turkcell's Chief Business Support Officer, received the
Award on behalf of her company in Barcelona and said: "We offer our
employees a well-rounded professional life at Turkcell. We try to create an
environment that fosters innovation, not only in our technology but in
every area of the Company. This award recognizes the support that Turkcell
gives to the innovation and creativity of our employees and their
contributions - we are delighted to receive it from such an internationally
recognized institution."

    Turkcell's "This One Deserves an Award!" program has two elements.
Through the "I've Had a Great Idea" platform employees who submit an idea,
and those that develop and realize it, receive Turkcell awards. In
addition, employees can nominate their colleagues for working beyond their
pre-defined roles and responsibilities and so making a real difference. In
the past four and a half years the program has led to highly motivated
employees, which in turn has generated immeasurable customer satisfaction.

    http://www.turkcell.com.tr

    ABOUT TURKCELL

    Turkcell is the leading GSM operator in Turkey with 34.8 million
postpaid and prepaid customers as of September 30, 2007 operating in a
three player market with a market share of approximately 58% as of June 30,
2007 (Source: The Telecommunications Authority). In addition to
high-quality wireless telephone services, Turkcell currently offers General
Packet Radio Service ("GPRS") countrywide and Enhanced Data Rates for GSM
Evolution ("EDGE") in dense areas, which provide for both improved data and
voice services. Turkcell provides roaming with 565 operators in 196
countries as of November 7, 2007. Serving a large subscriber base in Turkey
with its high-quality wireless telephone network, Turkcell reported
US$4,521 million net revenue for the nine months ended September 30, 2007
and US$4,700 million net revenue for the year ended December 31, 2006 as
per IFRS financial statements. Turkcell has interests in international GSM
operations in Azerbaijan, Georgia, Kazakhstan, Moldova, Northern Cyprus and
Ukraine. Turkcell has been listed on the New York Stock Exchange ("NYSE")
and the Istanbul Stock Exchange ("ISE") since July 2000 and is the only
NYSE listed company in Turkey. 51.00% of Turkcell's share capital is held
by Turkcell Holding, 4.22% by Cukurova Group, 13.07% by Sonera Holding,
4.07% by M.V. Group and 0.01% by others while the remaining 27.63% is free
float.



    Contact:
    Cem TANIR, Corporate Communications
    Tel: +90-212-313-2319
    Email: cem.tanir@turkcell.com.tr

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