XINHUA PR NEWSWIRE LOGO Logo for Xinhua PR Newswire, new venture created between PR Newswire and Xinhua Financial Network that will help public and private Chinese companies attract foreign investments by creating a vehicle for the flow of corporate financial information directly to Western media and financial centers. (PRNewsFoto)[JL] BEIJING, LONDON AND NEW YORK CHN, GBR AND USA

    BEIJING and NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- Xinhua
PR Newswire, the newly formed venture between Xinhua Financial Network and
PR Newswire, today announced that it has partnered with Beijing-based China
Global Public Relations to market its new global outbound distribution service
to public and private companies in China.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20021125/NYM130LOGO-b )
    Xinhua PR Newswire and China Global will launch an education program
consisting of seminars on public relations and investor relations including
news release writing, media targeting, outreach to investment communities and
more, in addition to direct marketing, advertising and promotional campaigns
directed at China Global's current clients and prospects.
    Xinhua PR Newswire was created to provide Chinese companies with a vehicle
to directly target corporate news and information to the Western media and
financial communities.  In educating these companies on the common methods of
communicating with Western audiences, PR Newswire and China Global will help
them take advantage of new opportunities such as seeking foreign investments,
partnerships and joint ventures that have been afforded through China's
membership in the World Trade Organization and the recent passage of the
'Qualified Foreign Institutional Investors' (QFII) program.
    "Working with China Global will significantly aid us in reaching out to
the companies that will benefit most from this service," said John Williams,
executive vice president of PR Newswire and co-chair of Xinhua PR Newswire.
"We will be able to draw upon their relationships with these companies and
seek their advice and counsel as we move forward."
    "China Global is ready to provide China's enterprises with quality
services by facilitating their move towards international markets, helping
them in product promotion, building up extensive contacts with overseas
markets and in enhancing their popularity and reputation," said Wang Zhiwen,
General Manager of China Global.

    About Xinhua PR Newswire
    Xinhua PR Newswire is a venture created by Xinhua Financial Network and
PR Newswire.  Xinhua PR Newswire assists Chinese companies, public and
private, in writing and distributing financial news releases to the media,
financial community and general public around the world.  Xinhua PR Newswire
is the result of a blending of complementary expertise, relationships and
experience to enable Chinese companies seeking foreign investments, to deliver
their news to decision makers, individual and institutional investors, and
journalists in the West.

    About China Global Public Relations Co., Ltd
    As a subsidiary of Xinhua News Agency, China Global Public Relations Ltd
is the premier as well as the largest nation-wide professional public
relations company in China.  Capitalizing on the solid official and media
background, China Global Public Relations Ltd has provided public relations
services for a great number of domestic and foreign enterprises.

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