LAS VEGAS, Feb. 13 /PRNewswire/ -- Once again Panasonic revolutionizes the
world of digital photography with the new DMC-LC1 Lumix camera. The DMC-LC1
has a digital brain but the heart and soul of a finely crafted 35mm camera,
right down to its controls. A true breakthrough in digital camera
craftsmanship, the 5-megapixel DMC-LC1 brings a traditional photographic
experience to the digital world, evoking the look, feel, precision, and
responsiveness of a 35mm camera. Zoom, focus and aperture are manually
controlled by ring settings on the lens; shutter speed is controlled by a dial
located on the top of the unit. And, like all of Panasonic's Lumix models,
the DMC-LC1 features a high-performance Leica lens for extraordinary image
rendering.
The DMC-LC1 combines unrivalled Leica optics with Panasonic's most
advanced digital electronic technology to create a camera that allows
photographers to experience a new level of creative expression. The camera's
full manual operation serves as a natural extension of the photographer's
hands and eyes.
Leica lenses retain a legendary reputation for creating images that
capture the most delicate nuances of light and shade, the elusive ambience of
"air," and subtle gradations of color. The new DMC-LC1 incorporates a finely
crafted, F2.0 - 2.4 Leica DC VARIO-SUMMICRON lens (13 elements in 10 groups)
with zoom capability equivalent to 28 - 90mm on a 35mm camera.
Beyond the lens, Panasonic converts the optical data into digital
information with unmatched processing speed. Panasonic's innovative Venus
Engine LSI handles all image processing functions simultaneously -- from
displaying the image on the LCD to writing data to the memory card -- as soon
as the CCD captures the image signal. The result is superb image rendering
and outstanding responsiveness.
The DMC-LC1 can capture image in the RAW format as well as Super
Fine/Fine/Standard JPEG and QuickTime(R) motion JPEG images. Often referred
to as a "digital negative," the raw file format stores uncompressed data
directly off the camera's CCD with no in-camera processing. This raw image
can then be manually manipulated in a photo editing program. Adobe announced
at PMA today a free, updated version of the Camera Raw plug-in, which will
provide integrated support of the Panasonic raw format within Adobe
Photoshop(R) CS, the latest version of Adobe's professional image editing
product.
The DMC-LC1 features a built-in USB port and SD Memory Card/Multimedia
Card slot, offering consumers networking versatility with PCs and a wide
variety of compatible SD-enabled devices.
Other features include:
* Built-in pop-up flash which can tilt 45 degrees to create a bounce
flash. The camera can also accept and synchronize with optional
external flash units. Auto-flash and manual flash settings.
* Red-eye compensation.
* Large 2.5-inch LCD.
* 3.2x optical and 3x digital* zoom.
* Burst shooting mode.
* Real-time histogram.
* Auto bracketing mode automatically takes three or five shots at
different exposures.
* Remote shutter helps prevent even slight shaking or vibration caused
by contact with the camera.
* Three light metering modes: Intelligent Multiple/Center Weighted/Spot
* Microphone and speakers for audio recording.
* Included accessories: Battery charger/AC adaptor, battery pack, SD
Memory Card, AC cable, DC cable, lens cap, A/V cable, USB driver, USB
connection cable, lens hood, hood cap, MC protector, remote shutter,
strap, SD viewer software, ArcSoft editing software: ArcSoft
PhotoBase(TM), ArcSoft PhotoImpression(TM), ArcSoft PhotoPrinter(TM)
and ArcSoft Panorama Maker(TM).
The Panasonic Lumix DMC-LC1 is scheduled for March, 2004 delivery. It
will have a manufacturer's suggested retail price of $1,599.00.
About Panasonic
Panasonic Consumer Electronics Company, Division of Matsushita Electric
Corporation of America, markets a broad line of digital and other consumer
electronics products. Based in Secaucus, N.J., Matsushita Electric Corporation
of America is the principal North American subsidiary of Matsushita Electric
Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing,
sales, service and R&D operations. Additional information on Matsushita
Electric Corporation of America and Panasonic is available at
http://www.panasonic.com. Additional company information for journalists is available
at http://www.panasonic.com/pressroom or through the company's toll-free fax-back
system at 888-734-7490.
* As digital zoom increases, resolution significantly decreases.
** Manufacturer's suggested retail price. All prices are in U.S. dollars.
Leica is a registered trademark of Leica Microsystems IR GmbH.
Summicron is a registered trademark of Leica Camera AG.
The Leica DC lenses are manufactured using measurement instruments and a
quality assurance system that have been certified by Leica Camera AG
based on the company's quality standards.
QuickTime(R) is a registered trademark of Apple Computer Inc. in the
United States and other countries.
Adobe Photoshop CS is a trademark of Adobe Systems Incorporated.
ArcSoft, the ArcSoft logo, ArcSoft PhotoImpression, ArcSoft PhotoPrinter,
ArcSoft Panorama Maker, and ArcSoft PhotoBase are trademarks of
ArcSoft, Inc.
All specifications are subject to change without notice.
SOURCE Panasonic
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Related links:
http://www.panasonic.com
CONTACT:
Michelle Camerlengo, +1-201-348-7184,
camerlengom@panasonic.com, or William Pritchard, +1-201-348-7182,
pritchardw@panasonic.com, both of Panasonic; or Jo Ann Guear of
New Directions, +1-609-951-2230, jguear@new-directions.com, for
Panasonic
NOTE TO EDITORS: For product images please contact Jo Ann Guear,
New Directions PR, 609-951-2230 or email
jguear@new-directions.com
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