Unique shape and clear view of delectable roasted nuts inside deliver a
one- two punch
HARTSVILLE, S.C., Feb. 13 /PRNewswire-FirstCall/ -- Consumers with a
taste for premium snacks have a new, eye-catching option: Hampton Farms'
Gourmet Roast nuts packed in Sonoco's eXtra Clear High Barrier (XCHB(TM))
Series thermoformed tubs. The oval-shaped plastic tubs, a first for the nut
segment, gives shoppers a clear view of the delectable roasted peanuts and
cashews inside.
(Logo: http://www.newscom.com/cgi-bin/prnh/19991006/SNCLOGO )
Hampton Farms, a premier roaster and marketer of in-shell peanuts in
the United States, is the first to launch a nut product in Sonoco's XCHB
Series high-barrier, multi-layer thermoformed tubs. Sonoco (NYSE: SON) is
supplying Hampton Farms with a custom designed deep-drawn oval shaped tub
that holds 16 ounces of product. The Gourmet Roast nut line includes chili
limon, classic salted, BBQ and organic peanuts; along with organic and
salted cashews.
Hampton Farms vice president of sales and marketing Tom Nolan says that
the company is extremely pleased with its distinctive package and the role
it is playing in the launch of the Gourmet Roast line. "Together with
Sonoco, we have developed a unique package design that is not only new to
the nut segment, but new to the snack market at large. The shape of the tub
combined with the unimpeded view of our gourmet nuts allows us to
differentiate ourselves from competing products."
In addition to shelf appeal, Sonoco's XCHB Series thermoformed tub
delivers a number of consumer-friendly features. The easy-to-grip shape and
wide mouth facilitate snacking. Consumers can dip their hands in without
touching the sides of the package. A snap-on top helps keep the nuts fresh
after the thermoformed tub is opened. The high barrier properties of the
thermoformed tub give the product a 12-month shelf life. The package is
recyclable, an added benefit for environmentally sensitive consumers.
"The new Hampton Farms' Gourmet Roast product brings together the best
of our plastic packaging technologies, allowing us to supply a package that
is functional, attractive and consumer-friendly," says Srinivas Nomula,
Sonoco market segment manager. "What's more, Hampton Farms has the unique
advantage of being first to market with a new packaging format, a true
advantage with a product launch."
In preparation for the national launch of the Hampton Farms' Gourmet
Roast nut line, Sonoco assisted Hampton Farms with the purchase of new
production equipment that includes filling, nitrogen flushing, sealing, and
capping machines. Sonoco also is providing vendor managed inventory
services.
Sonoco's XCHB Series thermoformed tubs are suitable for food packaging
applications that require oxygen, moisture and/or aroma barriers, including
salty snacks, cookies and crackers, confections, cereals and granola, pet
foods and treats, and other foods. The thermoformed tubs are designed with
a flange suitable for heat-sealed membrane lidding for customers that want
an extra layer of barrier protection. Sonoco offers stock and custom tub
designs.
Hampton Farms Gourmet Roast Nuts in Sonoco's XCHB Series thermoformed
tubs are available in the produce section of grocery stores, online and
retail outlets across the country.
About Sonoco
Sonoco, founded in 1899, is a global manufacturer of industrial and
consumer products and provider of packaging services, with more than 300
operations in 35 countries, serving customers in some 85 nations. For more
information on the Company, visit http://www.sonoco.com.
About Hampton Farms
Hampton Farms, the fastest growing peanut company in the country, was
recently named the number one brand of in-shell peanuts in the United
States. The family-owned company is committed to producing the finest
snacks available. For more information, visit http://www.hamptonfarms.com.
SOURCE Sonoco
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Related links:
http://www.sonoco.com
http://www.hamptonfarms.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/19991006/SNCLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Roger Schrum, +1-843-339-6018,
roger.schrum@sonoco.com, or Myra Richey, +1-843-383-3333, or
myra.richey@sonoco.com
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