'MediaCall(TM)' From Roamware Puts the Fun Back in Making and Receiving
Calls on Your Mobile Phone
BARCELONA, Spain, Feb. 13 /PRNewswire/ -- Etisalat, the leading
provider of mobile telephony services in the UAE, announced today that it
has teamed with Roamware Inc., the global leader in roaming solutions and
mobile media services, to launch MediaCall(TM), a unique service that will
put the fun back in everyday use of a mobile phone.
"Roamware's MediaCall(TM) will delight our subscribers," said Essa Al
Hadad, CMO at Etisalat. "It will transform an everyday phone call into an
entertaining experience. It will forever change the way that people
discover, consume, and share mobile content."
Roamware's MediaCall(TM) service allows subscribers to personalize
their ring-time experiences with rich media content. Users who subscribe to
the service will receive a new ringtone, FTD, video, blog, or other content
to their mobile phones when they receive phone calls. At the end of the
phone call, users may purchase the content, and "forward" it as a ringtone
to others that they call."
"We are delighted that Etisalat has chosen Roamware as a partner to
bring this unique service to mobile subscribers in the UAE," said Bassam
Madi, Vice President and General Manager of the Middle East and North
Africa (MENA) Region at Roamware. "The UAE has some of the savviest
consumers in the world. With the high penetration of smart handsets in the
country and the region, we expect that MediaCall(TM) will spread like
wildfire."
"MediaCall(TM) is a fun and exciting consumer service. We are confident
that users will enjoy the service so much that they will use it often and
tell others about it," said Raja Hussain, Director, Mobile Media Business
Unit, at Roamware. "Operators who offer the service will also garner
additional revenues from mobile advertising and m-commerce. These can more
than double the ARPU per subscriber."
Roamware has partnered with several leading mobile advertising
companies to bring a whole product solution to operators.
About Roamware
Founded in 2002, Roamware is the global leader in mobile roaming
solutions and media-centric applications for mobile users. The company's
voice and data roaming solutions are installed in 311 operator networks in
127 countries and generate more than $2 billion in incremental revenues for
mobile operators, whilst increasing their operational efficiencies and
reducing subscriber churn. The company's innovative media applications
allow consumers to discover, use, and share multimedia content, thereby
enriching the user experience and generating incremental revenue for
content owners and mobile operators. Roamware's solutions are built on the
Roamware Service Delivery System (SDS), a platform based on open standards
that enables seamless integration of multiple applications.
For more information, please visit http://www.roamware.com.
About Emirates Telecommunications Corporation - Etisalat
Etisalat has been the telecommunications service provider in the United
Arab Emirates since 1976 and is the number one mobile operator in the UAE.
Penetration of Etisalat's mobile phone service in the UAE is 142%, over
6.1m subscribers. Network coverage is unparalleled and internationally
Etisalat has over 420 international roaming partners.
Etisalat offers fixed line services over its Next Generation Network,
and provides mobile users with a range of services and applications such as
GPRS, 3G, BlackBerry and MobileCam. Internationally Etisalat provides
telecommunications services in 14 countries in Africa, the Asia and Africa
and continues to pursue new mobile and fixed line opportunities in many
growth markets. At the end of June 2007 Etisalat has a total 28 million
subscribers over its international operations.
SOURCE Roamware
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Related links:
http://www.roamware.com
CONTACT:
Paul Nolan or Gary Marshall, both of CC
Group, Tel: +44(0)118-920-7662, +44(0)118-920-7665, Mob:
+44(0)77-1772-3440, +44(0)77-3322-4654, roamware@the-cc-group.com
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