NRS will make it easy to access a rich suite of communications services
BARCELONA, Spain, Feb. 13 /PRNewswire-FirstCall/ -- MOBILE WORLD
CONGRESS -- NeuStar, Inc. (NYSE: NSR) announced today that the GSM
Association (GSMA), the global trade association for mobile operators, is
preparing to pilot a service that will simplify the transmission of instant
messages, MMS, emails, video and other Internet Protocol (IP)-based
communications between mobile phones and between mobile and fixed-line
phones.
Following a competitive evaluation process, the GSMA has selected the
clearinghouse and directory services provider NeuStar to manage the service
on the GSMA's behalf.
Based on a Carrier ENUM approach, the GSMA, operators and NeuStar will
pilot a Number Resolution Service (NRS) that automatically translates a
phone number into an IP-based address, making it simple for users to
initiate a wide range of IP-based communications via their existing phone
numbers and contact books in their handsets. The system affords subscribers
the same levels of control and privacy that they currently enjoy with
existing telephone services.
The pilot will begin in the second quarter of 2008 as a forerunner to a
commercial service to be launched later in the year. Participants in the
pilot will include Bharti Airtel, mobilkom austria, Telekom Austria and
Telenor. "Consumers are accustomed to making voice calls or sending text
and picture messages using their existing phone numbers by simply selecting
a contact from the menu in their handset," said Alex Sinclair, Chief
Technology Officer of the GSMA. "Our NRS service will enable operators to
extend the universal reach and ease of use of phone numbers to a much wider
range of IP-based services, such as Instant Messaging and Video Share."
The GSMA's NRS service is a so-called Private or Carrier ENUM solution
and will include a global master root directory. This will enable operators
to exchange ENUM data via a common commercial and technical framework,
facilitating the rollout and interconnection of IP-services across network
boundaries. Based on tried and trusted Domain Name Server (DNS) technology,
this Carrier ENUM service will enable operators to route and exchange IP
traffic of any kind using telephone numbers.
For more information on the GSMA please see http://www.gsmworld.com.
About NeuStar, Inc. and NeuStar Next Generation Messaging
NeuStar, Inc. (NYSE: NSR) is a provider of clearinghouse and directory
services to the global communications and Internet industry. In November
2006, NeuStar created its Next Generation Messaging Services by acquiring
Followap Inc., a leading global provider of instant messaging, presence and
interconnect services.
Mobile network operators around the world trust NeuStar to enable real-
time communications using presence information. NeuStar has enabled mobile
instant messaging solutions for operators that have more than 300 million
subscribers in total, and NeuStar's customers include many of the leading
operators from across the globe.
NeuStar, Inc. is headquartered in the United States, with subsidiary
offices in Europe and Asia. For more information, please visit
http://www.neustar.biz and http://www.neustar.biz/ngm.
SOURCE NeuStar, Inc.
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Related links:
http://www.neustar.biz
http://www.neustar.biz/ngm http://www.gsmworld.com
CONTACT:
Marc Abshire of NeuStar, Inc.,
+1-571-434-5151, marc.abshire@neustar.biz
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