IGT's sb(TM) NexGen(TM) Displays to be Installed on Harrah's Slots
LAS VEGAS, Feb. 13 /PRNewswire-FirstCall/ -- International Game
Technology (NYSE: IGT) said today Harrah's Entertainment, Inc. has selected
IGT's sb(TM) NexGen(TM) displays for installation on more than 60,000
Harrah's slot machines as part of Harrah's next generation of Customer
Relationship Marketing (CRM) capabilities.
The transaction is subject to Harrah's corporate approvals, execution
of definitive agreements and receipt of required regulatory approvals.
The NexGen(TM) display is a patented interactive touch screen LCD
communications device that will be used for a wide range of player
communications, promotions, interactions and rewards tied to the Harrah's
Total Rewards(R) program. The sb(TM) NexGen adds the state-of-the-art
networking and connectivity capabilities using the newly established Gaming
Standards Association (GSA) specifications and protocols. Both Harrah's and
IGT are active members of the GSA.
"This agreement enhances our ability to deliver the next generation of
our interactive CRM vision and a truly differentiated entertainment
experience to Harrah's customers," said Tim Stanley, Harrah's
Entertainment's Chief Information Officer and Senior Vice President of
Innovation & Gaming. "By powering IGT's displays with our award-winning
Total Rewards marketing features and our new PRISM interactive customer
relationship management capabilities, we will be able to further
differentiate all of Harrah's properties from the competition and deliver
many new and exciting interactive experiences to our millions of loyal
customers around the world."
Harrah's PRISM initiative, an acronym for Personalized Real-time
Interactive Slot Marketing, is designed to introduce a host of innovative
new CRM features and exciting digital entertainment capabilities to the
millions of Harrah's Total Rewards cardholders who play the company's slots
domestically and abroad.
As part of this agreement, Harrah's also plans to pilot the new Media
Manager application functionality, a key component of IGT's sb system, to
create and deploy its own unique set of Total Rewards and PRISM interactive
customer-marketing capabilities to all of its games. This approach will
also position Harrah's to deliver its custom PRISM and Total Rewards
features to customers directly on the game screen (with or without a NexGen
display) when various manufacturers' games support the ability to do so via
open GSA standards and IGT's award-winning sb(TM) Service Window feature.
"We are pleased that Harrah's chose our products for this important
program," said Steve Morro, IGT's Chief Operating Officer. "This agreement
demonstrates IGT's complete commitment to open network architecture as
evidenced by Harrah's use of its own custom software integrated to key
components of IGT's sb System and sb-enabled NexGens as the interface, as
well as interfacing with other non-IGT casino management and gaming systems
used by Harrah's."
About IGT
International Game Technology (NYSE: IGT) is a global company
specializing in the design, development, manufacturing, distribution and
sales of computerized gaming machines and systems products.
http://www.IGT.com
About Harrah's Entertainment
Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment. Since its beginning in Reno, Nevada, more than 70
years ago, Harrah's has grown through development of new properties,
expansions and acquisitions, and now owns or manages casinos on four
continents. The company's properties operate primarily under the
Harrah's(R), Caesars(R) and Horseshoe(R) brand names; Harrah's also owns
the London Clubs International family of casinos and the World Series of
Poker(R). Harrah's Entertainment is focused on building loyalty and value
with its customers through a unique combination of great service, excellent
products, unsurpassed distribution, operational excellence and technology
leadership.
For more information, please visit: http://www.harrahs.com.
Forward-looking Statements
This release includes "forward-looking statements" intended to qualify
for the safe harbor from liability established by the Private Securities
Litigation Reform Act of 1995. You can identify these statements by the
fact that they do not relate strictly to historical or current facts. These
statements contain such words as "may," "will," "project," "might,"
"expect," "believe," "anticipate," "intend," "could," "would," "estimate,"
"continue," or "pursue," or the negative or other variations thereof or
comparable terminology. In particular, they include statements relating to,
among other things, future actions, new projects, strategies, future
performance, the outcomes of contingencies and future financial results of
Harrah's and IGT. These forward-looking statements are based on current
expectations and projections about future events.
Investors are cautioned that forward-looking statements are not
guarantees of future performance or results and involve risks and
uncertainties that cannot be predicted or quantified and, consequently, the
actual performance of Harrah's and IGT may differ materially from those
expressed or implied by such forward-looking statements. Such risks and
uncertainties include, but are not limited to, the following factors, as
well as other factors described in our reports filed with the Securities
and Exchange Commission (including the sections entitled "Risk Factors" and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" contained therein): the outcome of any legal proceedings that
have been, or will be, instituted against the Company related to the merger
agreement; risks that the transaction disrupts current plans and operations
and the potential difficulties in employee retention as a result of the
merger; the impact of the substantial indebtedness to be incurred to
finance the consummation of the merger; the effects of local and national
economic, credit and capital market conditions on the economy in general,
and on the gaming and hotel industries in particular; construction factors,
including delays, increased costs for labor and materials, availability of
labor and materials, zoning issues, environmental restrictions, soil and
water conditions, weather and other hazards, site access matters and
building permit issues; the effects of environmental and structural
building conditions relating to our properties; access to available and
reasonable financing on a timely basis; the ability to timely and
cost-effectively integrate acquisitions into our operations; changes in
laws, including increased tax rates, regulations or accounting standards,
third-party relations and approvals, and decisions of courts, regulators
and governmental bodies; litigation outcomes and judicial actions,
including gaming legislative action, referenda and taxation; the ability of
our customer-tracking, customer loyalty and yield-management programs to
continue to increase customer loyalty and same store sales or hotel sales;
our ability to recoup costs of capital investments through higher revenues;
acts of war or terrorist incidents or natural disasters; abnormal gaming
holds; and the effects of competition, including locations of competitors
and operating and market competition.
Any forward-looking statements are made pursuant to the Private
Securities Litigation Reform Act of 1995 and, as such, speak only as of the
date made. Harrah's and IGT disclaim any obligation to update the
forward-looking statements. You are cautioned not to place undue reliance
on these forward- looking statements which speak only as of the date
stated, or if no date is stated, as of the date of this press release.
SOURCE IGT
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Related links:
http://www.igt.com
CONTACT:
Investors, Pat Cavanaugh, 1-866-296-4232, or
Media, Ed Rogich, +1-702-896-8500, both of IGT
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