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Bull Run Corporation Announces Second Quarter Results

    ATLANTA, Feb. 14 /PRNewswire/ -- Bull Run Corporation (Nasdaq: BULL)
reported net income of $40,000 for the second quarter ended December 31, 1999,
compared to a net loss of $(398,000) for the same period last year.  Total
revenue for the quarter ended December 31, 1999 was $13,241,000 compared to
$8,473,000 for the same period last year.  Current year revenue includes
$6,092,000 attributable to the businesses of Host Communications, Inc. (Host)
and Universal Sports America, Inc. (USA) for the period December 17, 1999
(date of acquisition) through December 31, 1999.  Prior to December 17, 1999,
Bull Run accounted for its 32.5% share of Host as an equity investment, and
therefore Host's and USA's results were not consolidated with Bull Run's
results until December 17, 1999.
    For the six months ended December 31, 1999, Bull Run reported net income
of $523,000, compared to $3,642,000 for the same period last year.  Total
revenue was $22,279,000 for the six months ended December 31, 1999, including
$6,092,000 associated with Host and USA, compared to $16,657,000 for the same
period last year.  Current year net income for the three and six months ended
December 31, 1999 was favorably impacted approximately $1,600,000 by a
$2,492,000 pretax gain on the issuance by Gray Communications Systems, Inc.
(NYSE: GCS GCS.B) of its class B common stock in connection with Gray's
acquisition of three television stations in October 1999.  Gray's issuance of
shares diluted Bull Run's investment in Gray from 16.9% to 13.2%, and its
common equity voting power in Gray from 27.5% to 26.2%.  Current year net
income for the six months ended December 31, 1999 was also favorably impacted
by approximately $1,250,000 as a result of Bull Run's proportionate share of a
gain recognized by USA on the sale of its investment in broadcast.com, inc.
Prior year net income for the six months ended December 31, 1998 was favorably
impacted by approximately $4,000,000 recognized as a result of Bull Run's
proportionate share of a gain recognized by Gray on its sale of a television
station in July 1998.
    Robert S. Prather, Jr., Bull Run's President and CEO, commented, "Our
second quarter was one of transition, as we completed the acquisition of Host
Communications and Universal Sports America on December 17th.  Therefore, we
only consolidated roughly 14 days of Host and USA's results in our results for
the quarter.  We are very pleased thus far with the integration of those
businesses into Bull Run, as we have been able to identify several
opportunities to lower operating costs and overhead of the acquired businesses
by combining them under Bull Run, and believe that these savings will have a
very favorable impact on our future operating results."
    Mr. Prather continued, "We are also very pleased with the enormous
opportunities that the new subsidiaries provide.  Host continues to grow and
strengthen its business, most recently extending its contract with the
University of Kentucky and adding Pennzoil as an NCAA Corporate Partner.  Our
acquisition of Host also affords us the opportunity to increase our Internet-
related investments.  Host's investment in Total Sports, Inc. increases our
total position in the sports content Internet company to 11.4%, and we also
add Host's 29% investment (fully-diluted) in iHigh.com, Inc., a recently
formed company developing an Internet network of websites devoted to high
school sports and activities."
    Bull Run, through Host and USA, provides specialized marketing and
management services to corporate clients focusing primarily on sports-related
affinity groups.  Host and USA also provide professional marketing and other
management services to the National Collegiate Athletic Association (NCAA),
collegiate and high school athletic institutions, and other groups and
associations through the sale of "official sponsorship" rights, print and
broadcast advertising, and production of electronic and print media through
broadcasting, printing, Internet and publishing divisions.  Through USA's
Streetball Partners division, Bull Run provides sports marketing and event
management services to national and international corporate sponsors and
grassroots sports participants through events such as the "Hoop-it-Up" 3-on-3
basketball tournaments.
    In addition to Host and USA, Datasouth Computer Corporation, a
manufacturer of computer printers, also operates as a wholly owned subsidiary
of Bull Run.  In addition to Gray, Total Sports and iHigh.com, Bull Run also
has significant investments in Rawlings Sporting Goods Company, Inc.
(Nasdaq: RAWL), a leading supplier of team sports equipment in North America
and Sarkes Tarzian, Inc., an owner and operator of two television stations and
four radio stations.
    Bull Run will be hosting a conference call to discuss its second quarter
and year-to-date operating results on Tuesday, February 15, 2000.  The call
will begin at 2:30 PM EST, and it will be available for replay via telephone
until February 22, 2000.  The live dial-in number is (888) 273-9887.  The
taped replay will be available at (800) 475-6701 and the access code for the
taped replay is 502685.
    For additional information, contact Robert S. Prather, Jr., Bull Run's
President & Chief Executive Officer, at (404) 266-8333, or Frederick J.
Erickson, VP-Finance and Chief Financial Officer, at (704) 602-3107.

                           BULL RUN CORPORATION

                     Comparative Results of Operations
                  (in thousands, except per share amounts)

                                 Three Months Ended Six Months Ended
                                     December 31,    December 31,
                                     1999   1998    1999    1998

    Revenue from services rendered  $6,720     $2  $7,390    $966
    Revenue from computer
     printer operations              6,521  8,471  14,889  15,691
      Total revenue                 13,241  8,473  22,279  16,657
    Operating costs and expenses:
     Direct operating costs for
      services rendered              5,036          5,036
     Cost of revenue from
      printer operations             4,751  6,095  10,617  11,467
     Selling, general and
      administrative                 3,063  1,498   4,550   2,895
     Research and development          484    561     969   1,169
                                    13,334  8,154  21,172  15,531
      Operating income (loss) before
       goodwill amortization           (93)   319   1,107   1,126
    Goodwill amortization              325    123     461     245
      Operating income (loss)         (418)   196     646     881

    Equity in earnings (losses)
     of affiliates                    (763)    54    (134)  6,880
    Gain on issuance of
     shares by affiliate             2,492          2,492
    Interest and dividends, net     (1,429)  (832) (2,519) (1,623)
    Debt issue cost amortization      (107)    (8)   (114)    (16)
    Other income (expense)             283   (120)    387    (120)
      Income (loss) before
       income taxes                     58   (710)    758   6,002
    Income tax benefit (provision)     (18)   312    (235) (2,360)
      Net income (loss)                $40  $(398)   $523  $3,642

    Earnings (loss) per
     share - Basic                   $0.00 $(0.02)  $0.02   $0.16
    Weighted avg. shares
     outstanding - Basic            24,080 22,276  23,273  22,280

    Earnings (loss) per
     share - Diluted                 $0.00 $(0.02)  $0.02   $0.16
    Weighted avg. shares
     outstanding - Diluted          25,321 22,276  24,316  23,182

                          Comparative Balance Sheets
                                (in thousands)

                                       December 31, June 30,
                                           1999      1999
    ASSETS
    Current assets:
        Cash and cash equivalents         $2,938      $323
        Accounts and notes receivable     51,202     3,927
        Inventories                        6,656     5,505
        Prepaid costs and expenses        16,008       160
                                          76,804     9,915
    Property and equipment, net            9,431     2,620
    Investment in affiliated companies    85,098    85,311
    Goodwill                              96,609     7,417
    Other assets                           2,275       835
                                        $270,217  $106,098
    LIABILITIES AND STOCKHOLDERS' EQUITY
    Current liabilities:
        Notes payable and current portion of
           long-term debt                $10,000   $67,361
        Accounts payable and
         accrued expenses                 32,208     4,149
       Deferred revenue                   16,850
       Deferred income taxes               1,220
                                          60,278    71,510
    Long-term debt                       119,494
    Deferred income taxes and
     other liabilities                     9,083     6,594
    Stockholders' equity                  81,362    27,994
                                        $270,217  $106,098


SOURCE Bull Run Corporation




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    800-758-5804, ext. 232438
    CONTACT:
    Robert S. Prather, Jr., President & Chief
    Executive Officer, 404-266-8333, or Frederick J. Erickson,
    VP-Finance and Chief Financial Officer, 704-602-3107, both of
    Bull Run Corporation