- Star Decorators Wholesale Focuses on Professionals -
IRVING, Texas, Feb. 14 /PRNewswire-FirstCall/ -- Michaels Stores, Inc.
(NYSE: MIK) announced today that it will open its third Star Decorators
Wholesale (http://www.stardecorators.com ) in Scottsdale, AZ in March 2005.
The 30,000 square foot store will offer more than 15,000 SKUs, providing a
complete line of merchandise for interior decorators and designers, retail
florists and floral designers, wedding and event planners, gift shop owners,
and other professionals. Included in its broad assortment will be permanent
and dried botanicals, floral supplies and accessories, ribbon, containers,
party and wedding supplies, and a vast array of seasonal products.
The Star Decorators Wholesale concept is distinctly different from the
Company's retail stores in design, products, service, and ambience.
Headquartered within Michaels' corporate office, it is a separate operation
with its own management and merchandising team under the direction of Duane
Hiemenz, Senior Vice President of New Business Development.
Said Hiemenz, "The sophistication and vitality of the growing Phoenix
market is what is bringing us here, and it's the perfect place to expand our
wholesale business. Our goal is to provide not only the breadth and depth of
basic products our customers are looking for, but also the fashion-forward
merchandise that helps them stay in front of the latest trends."
To introduce themselves to the Phoenix market, the Company participated as
a sponsor for the Phoenix Art Museum's Art and Flowers event and will be
hosting an invitation only Preview Party to kick off the 3 day Grand Opening
Celebrations running from March 4th - March 6th. Details regarding these and
other events will be available at the store and online at
http://www.StarDecorators.com .
Hiemenz concluded, "We want to be Phoenix's first choice for unique decor
and design products. By offering the broadest merchandise assortments and
high levels of in-stocks, our customers will come to count on us for current
trends, exclusive merchandise, regional, ethnic and everyday products, and
dominant presentations that reflect original and discriminating decorating
ideas."
Michaels Stores, Inc. is the world's largest specialty retailer of arts,
crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist
and do-it-yourself home decorator. As of February 14, 2005, the Company owns
and operates 845 Michaels stores in 48 states and Canada, 165 Aaron Brothers
stores, eight Recollections stores, and three Star Wholesale operations.
This press release is also available on the Michaels Stores, Inc. web site
(http://www.michaels.com ).
SOURCE Michaels Stores, Inc.
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Related links:
http://www.michaels.com
http://www.stardecorators.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20040804/DAMICHAELSLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/115769.html
CONTACT:
Duane Hiemenz, Senior Vice President - New
Business Development of Michaels Stores, Inc., +1-214-492-6250
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