Sixty-Nine Percent of Research Participants Also Choose Year-Old Relationship
Service as the 'Safe' Site
DALLAS, Feb. 14 /PRNewswire/ -- In just over a year after opening its
doors to singles nationwide, True.com(TM) today was named one of the top three
dating sites in terms of customer experience and satisfaction in an in-depth
study conducted by Keynote Systems, the worldwide leader in e-business
performance management services. The popular online relationship service,
which is best known for its compatibility testing, marital screening and
criminal background checks, was also chosen by 69 percent of study
participants as the "safe" site.
Keynote Systems' study is the first competitive benchmarking of leading
online dating Web sites based on behavioral data. The resulting rankings are
based on research with 2,000 customers and 2,000 prospective customers as they
interacted with 10 leading online dating Web sites, including TRUE, American
Singles, Black Planet, eHarmony, Friend Finder, Friendster, Lavalife,
Match.com, PerfectMatch, Tickle and Yahoo! Personals.
TRUE is Only Site to Address Security
According to the findings, 61 percent of study participants are concerned
that other members are misrepresenting themselves on online dating sites and
45 percent expressed a desire to have access to background checks on other
members. Moreover, a shocking 30 percent of those who participated in the
study were actually married or living with a significant other.
TRUE is the only online relationship service that actively promotes
increasing the safety of its members by performing extensive criminal
screening on its communicating members. Through its relationship with
Rapsheets, America's largest source of criminal records on the Internet, TRUE
has turned away more than 5% percent of applicants due to criminal histories.
Additionally, TRUE is the only online relationship service to conduct single
verification screening, which reduces the likelihood of married individuals
misrepresenting themselves as single.
"It's not surprising that TRUE was chosen as the safest site among study
participants as the company is clearly setting the standard for the online
dating industry by taking significant and costly measures to ensure that its
members feel safe and secure using the site," said Bill Rathburn, former Chief
of Police of Dallas, Texas, president of Rathburn & Associates, a
comprehensive security planning and operations firm, and TRUE's expert
security advisor. "From criminal background screenings to single
verification, TRUE is leading by example and showing the rest of the industry
how online relationship services should conduct their businesses and improve
the security of their members."
TRUE Touts Only Compatibility Test Based on Science
In addition to expressing the need for security, 50 percent of study
participants also vocalized an interest in personality tests. While many
online dating sites tout compatibility testing, TRUE is the only online
relationship service that has a compatibility test based on science.
Furthermore, the TRUE Compatibility Test(TM) is uniquely endorsed by
Psychology Today and independently certified by one of the leading experts in
tests and measurements -- Integrated Knowledge Systems, Inc. -- to meet the
Standards for Educational and Psychological Testing.
"If done correctly, compatibility testing is the key to finding long-
lasting relationships as it helps significantly narrow down the playing field
to only well-suited individuals," said Dr. Jim Houran, chief psychologist at
TRUE. "What's frightening is that millions of online daters could be using
compatibility tests that are seriously flawed or without scientific merit.
With the sole exception of TRUE, no online dating service makes available any
independent verification for the scientific basis of its testing methodology,
evidence of the success of its tests, or any other information which may be
used to measure or evaluate the validity of the methods employed to determine
compatibility among singles. TRUE's Compatibility Test is the only one in the
industry that's truly based on science."
About TRUE
TRUE is a safer, savvy, and the only scientifically-based, online
relationship service whose mission is to help singles find long lasting and
fulfilling relationships. Founded on an advanced, scientific compatibility
test uniquely endorsed by Psychology Today and independently certified by one
of the leading experts in tests and measurements -- Integrated Knowledge
Systems, Inc. -- to meet the Standards for Educational and Psychological
Testing, TRUE is the only online relationship service that actively seeks to
further protect the safety of its communicating members by conducting
extensive criminal background screenings. Moreover, TRUE is the only site to
conduct single verification screening. With the help of proprietary research
and the industry's most extensive team of scientists, relationship experts and
psychologists, TRUE also guides its members step-by-step through all stages of
the relationship-building process.
To find out more about how TRUE helps people around the world Live, Love
and Learn(TM), please visit http://www.true.com .
SOURCE True.com
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Related links:
http://www.true.com
Company News On-Call:
http://www.prnewswire.com/comp/919610.html
CONTACT:
Milly Navarro of Ogilvy Public Relations
Worldwide, +1-214-704-7504, or Milly.Navarro@ogilvypr.com , for
True.com; or Taylor L. Cole, APR of TRUE, +1-972-402-4813, or
Taylor.Cole@true.com
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