Industry's Highest-performing Application Processor Boosts Entertainment and
Productivity Features
BARCELONA, Spain, Feb. 14 /PRNewswire-FirstCall/ -- Offering a
breakthrough in how a mobile phone can work for you, Texas Instruments
Incorporated (NYSE: TXN) (TI) today announced its new OMAP(TM) 3 architecture
for mobile phones at a press conference at 3GSM World Congress. The OMAP 3
platform will transform the mobile phone into a personal and professional tool
that allows consumers to integrate work and entertainment into one device.
OMAP 3 application processors will power a new class of mobile phones that
will improve entertainment and productivity features and integrate
capabilities of cameras, gaming devices, portable video and music players,
laptops and PDAs. TI's first OMAP 3-based device, the OMAP3430 processor,
will be the industry's highest-performing application processor and is
believed to be the first wireless processor to use 65-nanometer (nm) process
technology. The OMAP3430 processor will sample this year (visit
http://www.ti.com/omap3 for more information).
"Cool consumer electronics products are migrating to the cellular
platform, enabling consumers and business travelers to experience mobile
entertainment and workplace productivity on the road," said Gilles Delfassy,
senior vice president of TI's Wireless Terminals Business Unit. "New OMAP 3
processors will enable a radical change in how the mobile phone will be used,
making it an indispensable work/life tool."
The new OMAP 3 architecture will empower consumers with faster
accessibility to databases, spreadsheets, presentations, e-mail, audio and
video attachments, web browsing, and videoconferencing. OMAP 3 is the
industry's first application processor platform to be based on the new ARM(R)
Cortex(TM)-A8 superscalar microprocessor core, which delivers 3X more
performance than the ARM11 core used in OMAP 2 processors. Combined with TI's
DSP technology, the increased ARM performance boosts productivity and
entertainment applications on the mobile phone, while maintaining power
efficiencies expected in a handset.
"TI's OMAP 2 platform took multimedia performance on mobile devices to a
new level. The OMAP 3 platform is yet another major breakthrough in
performance with the new ARM Cortex-A8 core," said Petri Haavisto, Vice
President, Symbian Product Platforms, Nokia. "These new OMAP processors will
enable the design of a new breed of mobile multimedia devices, combining
state-of-the-art entertainment capabilities and laptop-like experience in a
low-power handset class of products."
OMAP3430 Processor Improves Imaging, Video and Graphics
This new OMAP 3 processor will offer the first high-definition (HD)-
quality player in a mobile phone processor, allowing users to download movies
onto their phone and watch them on an HD monitor. The OMAP3430 processor also
offers the first DVD-quality camcorder capability in a phone -- a 4X
improvement from the OMAP2430 processor -- enabled by IVA(TM) 2+, a second-
generation, power-optimized version of TI's imaging, video and audio
accelerator used in TI's DaVinci(TM) technology. Leveraging the increased
capabilities of the IVA 2+ accelerator, the chip will enable mobile phones to
record and play movies at DVD quality for all popular standards, such as
MPEG4, Windows Media Video 9 (VC-1), H.264 and RealVideo(R) 10, in addition to
videoconferencing.
The OMAP3430 processor will support all known mobile DTV decode standards
worldwide, making it a perfect companion for TI's Hollywood (TM) mobile DTV
chip. The OMAP3430 processor will also include S-video output support for
higher quality video display on an external TV monitor or projector, enabling
easy sharing of multimedia presentations. By leveraging the combination of
ARM performance and 2D/3D graphics core, the OMAP3430 processor will further
accelerate the rapid momentum of gaming applications in mobile phones.
Capturing images at 12 megapixels with less than one second shot-to-shot
delay, the OMAP3430 processor enables capabilities of today's highest
performance point-and-shoot digital still cameras, a 2X improvement over the
OMAP2430 processor. This is accomplished through the integration of a camera
Image Signal Processor (ISP) to lower system cost and offer handset
manufacturers differentiation in image quality. The OMAP3430 processor ISP is
based on proven, high-quality TI digital still camera technology shipping in
volume today and is optimized to address mobile imaging requirements. With
the increased popularity of using mass storage devices for saving digital
media, the OMAP3430 processor boasts fully compliant interfaces for seamless
connectivity to even the largest hard-disk drive (HDD) devices. This enables
the storage of 100s of hours of video, 1000s of hours of music and 1000s of
photographs, transforming the handset into a digital library.
OMAP3430 Processor Offers a Breakthrough in Power Management, Security
The OMAP3430 processor is believed to be the industry's first application
processor manufactured in 65-nm process technology. TI's leading-edge, low-
power 65-nm process, in volume production today, delivers more processing
performance for advanced applications without increasing power consumption.
The OMAP3430 processor leverages TI's SmartReflex(TM) technologies to
dynamically control voltage, frequency and power based on device activity,
modes of operation, process technology and temperature variation, saving
power. The OMAP3430 processor will also include TI's M-Shield(TM) advanced
hardware and software security framework, which enables robust protection of
high-premium copyrighted digital media content, secure protocol applications
and e-commerce applications like ticketing, banking, brokering and shopping.
M-Shield technology enables new value-added services and increased terminal
security, allowing operators, content providers and manufacturers to secure
sensitive assets and usage rights, protecting against revenue loss.
TI's OMAP Ecosystem - Software, Applications and Support
The OMAP3430 processor has been designed to support all major high-level
operating systems (HLOS), including Linux(R), Symbian OS(TM), and Windows(R)
Mobile. Like all of TI's OMAP processors, the OMAP3430 processor will be
supported by the OMAP Ecosystem, which is comprised of the OMAP Developer
Network and OMAP Technology Centers, a worldwide network of third-party
software and hardware developers, as well as systems integrators, development
tool providers and leading content providers.
Availability
TI's OMAP3430 multimedia processor is expected to sample in mid-2006, with
volume production scheduled for 2007. For additional information regarding
the OMAP3430 processor, please visit http://www.ti.com/omap3 .
Texas Instruments - Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering the
heart of today's wireless technology and building solutions for tomorrow. TI
provides a breadth of silicon and software and 15 years of wireless systems
expertise that spans handsets and base stations for all communications
standards, wireless LAN, Bluetooth, A-GPS, mobile TV and Ultra Wideband. TI
offers custom to turn-key solutions, including complete chipsets and reference
designs, OMAP(TM) application processors, as well as core digital signal
processor and analog technologies built on advanced semiconductor processes.
Please visit http://www.ti.com/wirelesspressroom for additional information.
About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing requirements.
In addition to Semiconductor, the company's businesses include Sensors &
Controls, and Educational & Productivity Solutions. TI is headquartered in
Dallas, Texas, and has manufacturing, design or sales operations in more than
25 countries.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at
http://www.ti.com .
Trademarks
OMAP, DaVinci, Hollywood, SmartReflex, and M-Shield are trademarks of
Texas Instruments. All registered trademarks and other trademarks belong to
their respective owners.
Safe Harbor Statement
Statements contained in this press release regarding development in the
wireless industry and other statements of management's beliefs, goals and
expectations may be considered "forward-looking statements" as that term is
defined in the Private Securities Litigation Reform Act of 1995, and are
subject to risks and uncertainties that could cause actual results to differ
materially from those expressed or implied by these statements. The following
factors and the factors discussed in TI's most recent Form 10-K could cause
actual results to differ materially from the statements contained in this
press release: development of alternative solutions, market demand. We
disclaim any intention or obligation to update any forward-looking statements
as a result of developments occurring after the date of this press release.
SOURCE Texas Instruments Incorporated
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Related links:
http://www.ti.com
http://www.ti.com/omap3
http://www.ti.com/wirelesspressroom
http://www.3gsmworldcongress.com/page.cfm/Link=1
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20010105/NEF016LOGO
AP Archive: http://photoarchive.ap.org PRN Photo Desk
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CONTACT:
Patty Arellano, +1-214-480-4665, or
parellano@ti.com , or Gail Chandler, +1-214-480-6808, or
g-chandler1@ti.com , both of Texas Instruments Incorporated; or
Brad Mays, +1-972-341-2507, or bmays@golinharris.com , for Texas
Instruments Incorporated. Please do not publish these e-mail
addresses or phone numbers.
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