Lutter to Address the FDA's Efforts to Accelerate RFID Adoption
MISSION VIEJO, Calif., Feb. 14 /PRNewswire-FirstCall/ -- Randall Lutter,
Ph.D. Associate Commissioner for Policy and Planning of the Food and Drug
Administration (FDA), will be the featured keynote speaker during day two of
the 4th Annual RFID World, on March 1, 2006 at the Gaylord Texan Resort in
Dallas, Texas ( http://www.rfid-world.com/rfid06/ ), adding to the show's
already diverse array of high caliber speakers.
Dr. Lutter's address will focus on electronic track and trace technology
as a means to fight counterfeits and comply with the pedigree requirements of
the Prescription Drug Marketing Act. It will also discuss the FDA's efforts to
facilitate cooperation among the stakeholders in pharmaceutical manufacture
and distribution so as to ensure the integrity of the U.S. drug supply.
The FDA's efforts to cultivate RFID adoption have led industry analysts to
project that the RFID revenue potential in the pharmaceutical industry will
rise to more than $2 billion by 2011.
Day two of the RFID World 2006 program will open with a keynote roundtable
of early adopters discussing lessons learned since implementing RFID and the
technology's evolution to Gen 2. Roundtable participants will include Carolyn
Walton, vice president, information systems, Wal-Mart, Inc.; Bob Berg, Sr.
RFID program manager, DHL Worldwide Express; and Rick Crawford, general
manager, NYK Logistics (Americas) Inc.
"The variety of issues and applications covered in the keynote and track
sessions on day two range from RFID in public policy and the pharmaceutical
industry, to defense and business intelligence. It is this expansive scope of
RFID knowledge that makes RFID World the industry's premiere conference," said
Timothy Downs, president of Shorecliff Communications and VP Emerging
Technology Events of CMP Media.
For more information about RFID World and to register, call 1-800-608-9641
or visit http://www.rfid-world.com/rfid06/.
About CMP Media (http://www.cmp.com)
Shorecliff Communications (http://www.scievents.com) is a CMP Media company. CMP
Media is a marketing solutions company serving the technology, healthcare and
lifestyles industries. Through its market-leading portfolio of trusted
information brands, CMP Media has earned the confidence of more professionals
and enthusiasts in these fields than any other media company. As a result, CMP
is the premier provider of access, insight and actionable programs designed to
connect sellers and buyers in each of these industries in ways that yield
superior return on investment. CMP Media is a subsidiary of United Business
Media ( http://www.unitedbusinessmedia.com ), a global provider of news
distribution and specialist information services with a market capitalization
of more than $3 billion.
Media Contacts:
Timothy Downs Ashley Peterson
CMP Media Bridgeman Communications
949-600-7070, ext. 209 617-742-7270
tdowns@cmp.com ashley@bridgeman.com
SOURCE Shorecliff Communications
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Related links:
http://www.shorecliffcommunications.com
CONTACT:
Timothy Downs of CMP Media, +1-949-600-7070,
ext. 209, or tdowns@cmp.com; or Ashley Peterson of Bridgeman
Communications, +1-617-742-7270, or ashley@bridgeman.com, for CMP
Media
NOTE TO EDITORS: To register as press for RFID World, go to
http://www.rfid-world.com/rfid06/ and fill out the press registration
form, or contact Ashley Peterson at ashley@bridgeman.com.
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