-- Official TV Retail Launch on February 22 Follows Sephora's Sellout
Holiday Preview on HSN --
ST. PETERSBURG, Fla. and SAN FRANCISCO, Feb. 14 /PRNewswire-FirstCall/
-- Following the sellout preview of Sephora on HSN in December,
multichannel retailing giant HSN is making Sephora, the leading specialty
beauty retailer in the U.S., a permanent addition to its 2007 programming
lineup. The new partnership between the two retailing powerhouses
officially launches with HSN broadcasts on Thursday, February 22, 2007.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-a )
(Logo: http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-b )
An innovative relationship between an electronic and a traditional
retailer, the HSN/Sephora partnership offers clear benefits to both
companies. HSN provides Sephora entree into more than 89 million households
with a core audience of women ages 25 to 54, and Sephora brings HSN a very
successful and extensive beauty business, providing the network an
excellent opportunity to further develop its beauty portfolio.
"Sephora is the beauty authority and HSN is thrilled to be partnering
with them to present an exceptional array of beauty brands to our customers
in a fun and novel television shopping experience," said Michael Henry,
Senior Vice President of Beauty Merchandising for HSN. "This partnership
perfectly aligns with HSN's strategy to transform our brand and broaden our
assortment of quality beauty products."
Following February's launch, five hours of HSN programming each month
will be dedicated Sephora shows with new brands and/or products being
introduced. Sephora beauty editor Julie Redfern will be HSN's primary
on-air guest, with other experts, such as Oscar Blandi and Lip Fusion's
Heather Boswell, occasionally making guest appearances to demonstrate their
products. Other top Sephora brands to be presented during the launch
include: theBalm; Cargo; Christian Dior; GoSmile; Juice Beauty; Korres;
LaVanilla fragrance; Make Up For Ever; Murad; T3 hair tools; Urban Decay;
and Sephora Brand skincare and brushes. Additional brands carried by
Sephora will be featured in subsequent shows.
Betsy Olum, Sephora's Senior Vice President of Retail Marketing, said,
"Our highly successful appearances on HSN during the holiday season made
clear to us the great demand from HSN's shoppers for all that Sephora has
to offer. We carry the widest range of classic and emerging brands in the
beauty industry, and we are delighted to showcase them for HSN's shoppers
as well as to provide exceptional beauty advice and trend information from
the experts in the industry." Olum added, "This is a very exciting
opportunity for us. Being on HSN allows us to capitalize on our success to
date and further increase the visibility of Sephora and the outstanding
brands we carry."
In the month of February, viewers can tune in to HSN for the hour-long
Sephora shows on February 22 at 1:00 a.m., 4:00 p.m. and 9:00 p.m. and
February 23 at 10:00 a.m. and 8:00 p.m. (all times EST) or browse through
the entire assortment of products at http://www.hsn.com.
About HSN:
The originator of the electronic retailing concept in 1977, HSN, an
operating business of IAC (Nasdaq: IACI), is a global multichannel
retailing giant offering thousands of products to enhance all aspects of
its customers lives. On HSN and hsn.com, customers can find an array of
unique products and brand names in categories such as Beauty (e.g.,
Sephora, H2O+ Cosmetics, Ken Paves, Paula Dorf); Jewelry (e.g., R.J.
Graziano, Michael Anthony, Cameron Cohen, Elini); Home/Lifestyle (e.g.,
Dyson, Todd English, ProForm, Wolfgang Puck, Reebok, Bob Vila, Roy
Yamaguchi); Fashion (e.g.. Randolph Duke, Tommy Hilfiger, Carlos Falchi,
Gloria Vanderbilt); and Electronics (e.g., Gateway, Panasonic, Sharp, JVC).
HSN delivers its merchandise across a full spectrum of platforms, including
TV, where the network reaches 89 million households and is the 4th largest
in the U.S.; online, and through hsn.com, which also features value-added
video-on-demand and podcasts of products, shows, and tips.
About Sephora
Sephora, the beauty authority, revolutionized the global beauty
industry with its unique retail concept rooted in a powerful combination of
unparalleled brand and product assortment, distinctive store design and the
beauty expertise of its sales consultants. Sephora offers clients a choice
of more than 200 beauty brands across a broad range of product categories
including makeup, skincare, fragrance, bath & body, hair care, smile care,
and accessories, as well as the company's own private label. Sephora was
founded in France in 1969 and acquired by Paris-based LVMH Moet Hennessy
Louis Vuitton, the world's leading luxury products group, in 1997. Sephora
Americas operates 149 stores in the United States and Canada, and the
world's top prestige beauty website, Sephora.com. Sephora Europe has more
than 400 stores within 11 countries and has recently expanded into China.
SOURCE HSN
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Related links:
http://www.hsn.com/
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-a
http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-b
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Brad Bohnert of HSN, +1-727-872-7515, or
Brad.bohnert@hsn.net; or Paul Yoffe of HSN-CarryOn,
+1-323-988-4680, or pauly@carryonpr.com; or Jessica Baring of
SEPHORA, +1-212-931-1308, or Jessica.baring@sephora.com
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