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Jim Barach to Speak to Fort Worth IABC

    FORT WORTH, Texas, Feb. 15 /PRNewswire/ -- The Fort Worth Chapter of
International Association of Business Communicators (IABC) has announced that
Jim Barach will speak at the March 1 luncheon on "How to Think Like a
Reporter."  Jim Barach is a broadcaster with more than twenty years of
experience as an on-air personality.  He has extensive experience as a radio
and TV personality, reporter, journalist, anchor, and is a certified
meteorologist.
    Successful media skills can make or break a company, as well as a career.
It has become almost mandatory for executives and company representatives to
know how to make the most of a TV appearance.  With his experience in TV news,
Jim will show you how to:

     * Think like a reporter to anticipate questions
     * Speak in sound bites to guarantee your messages make the airwaves
     * Stay in control during interviews
     * Manage and survive a crisis situation
     * Deal with ambush and hostile interviews
     * Establish a relationship with the media
     * Improve your appearance and use correct body language
     * Be successful with newspaper and radio interviews

    The luncheon meeting will be held March 1 from 11:30 am to 1:00 pm at the
Petroleum Club, Carter-Burgess Plaza, 777 Main Street. 39th Floor.  Lunch cost
for IABC members is $20 and $25 for nonmembers.
    RSVP to Julie Trowbridge at trowbridgeja@c-b.com by February 25.


SOURCE Fort Worth Chapter of International Association of
Business




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CONTACT:
Richard Maxwell, Marketing Director of Fort
Worth Transportation Authority - the T, +1-817-215-8645, or fax,
+1-817-215-8709, for Fort Worth Chapter of International
Association of Business Communicators