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Catalina Marketing Announces Appointment of Rick Frier as Chief Financial Officer

    ST. PETERSBURG, Fla., Feb. 15 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) today announced that Rick Frier, 43, will join the
company as executive vice president, finance and accounting, and will be
appointed chief financial officer immediately following the company's fiscal
2005 year-end financial statement filings.
    "We're very excited to have Rick join Catalina's management team," said
Dick Buell, chief executive officer of Catalina Marketing.  "His broad
financial and operations expertise will be of great value to the organization
as we drive future growth."
    Frier was most recently chief financial officer and chief operating
officer with Mattress Discounters, where he led the successful restructuring
of the company's operations and financials.  He has also held chief financial
officer positions with Concept Five Technologies and the Caliber Learning
Network.  Earlier in his career, Frier was vice president of finance and
treasurer for Treasure Chest Advertising Company and assistant vice president,
corporate banking for Wells Fargo Bank.
    Frier will succeed Robert Woltil, who has been serving as Catalina
Marketing's interim chief financial officer since November 9, 2004. Woltil
will remain with the company through June, until the year-end filings are
complete, to ensure the seamless transition of the role to Frier.  "Bob Woltil
has been an effective financial leader during our search for a permanent CFO,"
Buell added.  "We're thankful to him for his excellent performance and
appreciate his willingness to remain on board to complete the reporting of our
year-end results."

    Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com ) was founded 20 years ago on the concept
that targeted communications, based on actual purchase behavior, would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing
offers an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may be
collected from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.

    Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers and retailers,
government and regulatory statutes, rules, regulations and policies, the
effect of economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers, the pace of
installation of the company's store network, the success of new services and
businesses and the pace of their implementation, the company's ability to
maintain favorable client relationships, the outcome and impact of an ongoing
SEC investigation into certain of the company's prior fiscal years, and the
outcome and impact of the pending shareholder class action and derivative
lawsuits.


SOURCE Catalina Marketing Corporation




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Related links:
  • http://www.catalinamarketing.com
    CONTACT:
    Media, Michelle Bauer, Executive Director,
    Corporate Marketing, +1-727-579-5129, or Investors, Bob Woltil,
    Interim Chief Financial Officer, +1-727-579-5307, or Joanne
    Freiberger, Vice President, Finance, +1-727-579-5116, all of
    Catalina Marketing Corporation