Post Offices Are Closed for Holiday, But BLOCKBUSTER Total Access(TM) Is
Open for In-Store Movie Exchanges, Including to Netflix Subscribers
DALLAS, Feb. 15 /PRNewswire-FirstCall/ -- Presidents' Day is just one
of the 62 days in the year when online movie renters can't receive movies
by mail. For the upcoming holiday weekend, Blockbuster Inc. (NYSE: BBI,
BBI.B) is extending to Netflix subscribers the in-store benefits enjoyed
365 days of the year by members of BLOCKBUSTER Total Access(TM). When
there's no mail or just when the mood strikes, BLOCKBUSTER Total Access
gives its online subscribers the option of exchanging their DVDs at a
participating BLOCKBUSTER(R) store for free in-store movie rentals.
From Feb. 15 through Feb. 21, including two days when post offices are
closed, current Netflix members can bring the tear-off address flaps of
their Netflix rental envelopes to any of the more than 5,000 participating
U.S. BLOCKBUSTER stores. In exchange for every flap they present, they will
receive an on-the-spot free movie rental.
"With this Presidents' Day offer, we're celebrating freedom of choice
for American movie lovers, who no longer have to wait for the mail to get
DVDs," said Nick Shepherd, president, Blockbuster North America. "Tens of
thousands of customers are joining BLOCKBUSTER Total Access every day
because no one else provides the convenience of online rentals backed by
in-store services which enables consumers to access the movies they want
365 days a year."
The offer gives Netflix subscribers the opportunity to experience
BLOCKBUSTER Total Access, America's fastest growing movie subscription
service on a percentage basis. Blockbuster ended 2006 with approximately
2.2 million online rental subscribers, including approximately 2 million
paying subscribers. Approximately 700,000 subscribers joined BLOCKBUSTER
Total Access in the fourth quarter of 2006.
Netflix subscribers who wish to participate in the program can tear off
the address flaps they normally discard when mailing back their DVDs and
turn them in at any participating BLOCKBUSTER store to receive a free
in-store movie rental. They can continue to bring in their envelope flaps
and exchange them for free in-store rentals for the duration of the
promotion, which runs from Thursday, Feb. 15 through Wednesday, Feb. 21.
Netflix customers do not need to subscribe to Blockbuster's online program
to participate. To utilize the free store rentals, Netflix customers need
to have a Blockbuster store membership, which they can sign up for on the
spot. Store membership is free.
The name on the Netflix tear-off flaps must match the name on the
holder's Blockbuster membership account. In-store movie rentals are subject
to store rental terms, including due dates, and must be returned to the
store from which they were rented.
Netflix subscribers, as well as movie lovers who do not currently
subscribe to an online rental service, can experience the full benefits of
BLOCKBUSTER Total Access by signing up for a free two-week trial, available
for a limited time at http://www.blockbuster.com or in participating
BLOCKBUSTER stores.
BLOCKBUSTER Total Access is a movie rental program that gives online
customers the option of returning their DVDs through the mail or exchanging
them at more than 5,000 participating BLOCKBUSTER stores for free in-store
movie rentals. When subscribers return their online rentals to a
participating store, the store check-in process automatically initiates the
process of shipping of the next available movie(s) in the subscriber's
rental queue, whether they take advantage of the in-store exchange or not.
That means BLOCKBUSTER Total Access members generally will get their online
movie(s) a day faster than if they had dropped the return movies in the
mail themselves.
With more than 65,000 titles to choose from online, Blockbuster
delivers DVDs right to subscribers' mailboxes in pre-paid postage return
envelopes. There are no due dates or late fees with movies rented from
Blockbuster's online rental service, and subscription plans start as low as
$5.99 a month, with the $17.99 three-out unlimited movie plan being the
most popular. All subscription plans also include a coupon good for one
free in-store movie or game rental per month.
About Blockbuster
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-
home movie and game entertainment, with more than 8,000 stores throughout
the Americas, Europe, Asia and Australia. The company may be accessed
worldwide at http://www.blockbuster.com .
SOURCE Blockbuster Inc.
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Related links:
http://www.blockbuster.com
CONTACT:
Karen Raskopf, SVP, Corporate Communications,
or Randy Hargrove, Sr. Director, Corporate Communications, both
of Blockbuster Inc., +1-214-854-3190
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