Klondike introduces a new NASCAR Bar in honor of the company's sponsorship of the 2007 Busch Racing Series. As part of the sponsorship consumers can enter to win a trip to the 2008 Daytona 500. (PRNewsFoto/Unilever Ice Cream) GREEN BAY, WI UNITED STATES

2007 NASCAR Sponsorship Marks the Brand's Biggest Activation Effort to Date

    GREEN BAY, Wis., Feb. 15 /PRNewswire/ -- Get ready for Klondike(R) to
burn rubber as this beloved brand becomes a proud sponsor of the NASCAR
Busch Racing Series!
    (Photo: http://www.newscom.com/cgi-bin/prnh/20070215/CGTH010 )
    Poised as the largest activation in the history of the brand, Klondike
will join Unilever's multi-brand sponsorship and become one of the official
sponsors of Evernham Motorsports' #9 Ultimate Chargers(TM) Dodge during the
2007 Busch Series season. Evernham NEXTEL Cup standout drivers Kasey Kahne,
Scott Riggs and Elliott Sadler will be behind the wheel. Race fans should
get ready for the feeding frenzy as the Klondike logo decal is featured on
the hood of the #9 Dodge for the October Race at Lowe's Motor Speedway and
displayed on the side of the car for the remaining 22 races.
    "It's a natural fit for Klondike to share the stage with NASCAR," says
Julio Del Cioppo, Director of Popsicle, Klondike and Good Humor. "Our
partnership with Evernham Motorsports, one of the hottest teams in NASCAR,
will enable us to reach out to our target audience in a new and exciting
way. We look forward to the start of the 2007 Busch series season and we're
proud to be associated with such a respected and talented team as the
Ultimate Chargers"
    Race enthusiasts and consumers will reap the benefits of the
Klondike/NASCAR partnership via:
     -- The launch of several NASCAR-licensed products in early 2007,
        including a "NASCAR Bar" that features Kasey Kahne on the package and
        delivers an indulgent ice cream experience
     -- An exciting Klondike on-pack sweepstakes that provides consumers the
        chance to win a grand prize trip to Daytona International Speedway in
        2008 (estimated retail value $15,525), plus many other NASCAR
        memorabilia prizes
     -- Klondike trackside activation and sampling at many NASCAR tracks
        throughout 2007
     -- NASCAR-themed television advertising that rounds out an integrated
        advertising and promotional plan


    About Klondike(R)
    The Klondike(R) Original Bar was handmade in the early 1900s by dipping
square slices of ice cream into pans of rich, delicious milk chocolate.
Until the 1970s, the Klondike(R) Bar was sold only in Pennsylvania and
Ohio. In 1978, distribution expanded into Florida, followed by New York and
New England. Today, millions of Americans have come to love the Klondike(R)
Bar's delicious variety of frozen novelty products with the distinctive
"polar bear" logo and foil wrapper, and the "What would you do for a
Klondike Bar?" advertising has become commonly referenced in American
culture. Klondike(R) is the number one ice cream novelty brand in the U.S.
[ACNielsen ScanTrack Dollar Volume YTD ending 11/4/06]
    About Unilever Ice Cream
    Unilever North American Ice Cream, headquartered in Green Bay, Wis., is
the largest manufacturer and marketer of branded packaged ice cream and
frozen novelties in the United States, where the company operates nine
manufacturing facilities and employs approximately 3,400 people. Its
well-known brands include Breyers(R) Ice Cream, Ben & Jerry's(R),
Popsicle(R), Good Humor(R), and Klondike(R).
    Contact:  Breanna Wagner
              GolinHarris
              312-729-4326
              bwagner1@golinharris.com

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