- Relationships with Greg Biffle, Roush Racing; Two NEXTEL Cup Series Events -
MILFORD, Conn., Feb. 16 /PRNewswire/ -- SUBWAY(R) Restaurants, the world's
largest submarine sandwich chain, will heighten sponsorship efforts with
NASCAR's Greg Biffle of Roush Racing in its third year of team sponsorship.
SUBWAY(R) restaurants made its first NASCAR NEXTEL Cup Series appearance
as a team sponsor in 2001. Today, SUBWAY(R) restaurants are set to be the
primary sponsor of the No. 16 National Guard/SUBWAY(R) Ford Fusion at 11
NASCAR NEXTEL Cup Series races in 2006, including two entitlement races. The
SUBWAY Fresh 500(TM) will take place at Phoenix International Raceway on April
22 and the SUBWAY 500(TM) at Martinsville Speedway on October 22.
"SUBWAY(R) restaurants continues to become increasingly visible in
NASCAR," said Roush Racing president Geoff Smith. "We are looking forward to
working with SUBWAY(R) during the 2006 season and anticipate another
phenomenal year on the track."
Biffle finished the 2005 NEXTEL Cup season second in the point standings
and is considered a leading contender for this year's title. Last year, Biffle
led all NEXTEL Cup Series drivers with six victories.
"SUBWAY(R) is very pleased to expand its presence in NASCAR, building top-
of-mind awareness in a premier sport that is highly-relevant to our
consumers," said Rick Sender, Franchisee and Chairman of the SUBWAY(R)
Franchisee Advertising Fund Trust. "As we continue to enjoy phenomenal
business growth and solidify our position among the world's leading brands,
we'll look to associate with winners like Greg Biffle and Roush Racing."
The SUBWAY(R) restaurant chain is the world's largest submarine sandwich
franchise, with more than 25,000 locations in 83 countries. In 2002, the
SUBWAY(R) chain surpassed McDonald's in the number of restaurants open in the
United States and Canada. Headquartered in Milford, Conn., the SUBWAY(R)
restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965.
That partnership marked the beginning of a remarkable journey -- one that made
it possible for thousands of individuals to build and succeed in their own
business. The SUBWAY(R) chain was named the number one franchise opportunity
in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking
for 2006 -- for the 14th time in 18 years! For more information about the
SUBWAY(R) restaurant chain, visit http://www.subway.com.
SOURCE SUBWAY Restaurants
 back to top
Related links:
http://www.subway.com
CONTACT:
Mack Bridenbaker of Subway Franchisee
Advertising Fund Trust, +1-203-877-4281, ext. 1353,
bridenbaker_m@subway.com
|
