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Multimedia News Release - Harrah's New Orleans Re-Opened Friday, February 17th

   Harrah's Entertainment, Inc. logo. (PRNewsFoto)

LAS VEGAS, NV USA
                         Just in Time for Mardi Gras

    NEW ORLEANS, Feb. 17 /PRNewswire-FirstCall/ -- Harrah's Entertainment,
Inc.'s (NYSE: HET) Harrah's New Orleans Casino is committed to helping rebuild
New Orleans' tourism business, and pledges to get the Mardi Gras party started
with fun and excitement, with a re-opening ceremony on Friday, February 17th
at noon central standard time at the Canal Street entrance.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO )
    "This is a magical city for our nation," said Anthony Sanfilippo,
president, central division for Harrah's.  "We knew that Harrah's coming back,
employing 1500 people, reaching out to our customers throughout the nation,
and inviting them into New Orleans, was going to be crucial to restarting the
city," he continued.
    The first of Greater New Orleans Mardi Gras parades roll later on
February 17th, beginning a parade schedule that continues through Mardi Gras
Day, Tuesday, Feb. 28.
    The casino, closed shortly before Hurricane Katrina made landfall last
year, features a 115,000 square-foot gaming floor, more than 2,000 slot
machines, more than 90 table games, and the largest poker room in the South.
In addition, work continues on a 450-room, 26-story hotel, located just across
Poydras Street from the casino.  The $150 million project is expected to open
in September 2006.
    Video of Harrah's New Orleans re-opening can be viewed at:
http://www.prnewswire.com/mnr/harrahs/22667/

    Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment through operating subsidiaries.  Since its beginning in
Reno, Nevada 68 years ago, Harrah's has grown through development of new
properties, expansions and acquisitions.  Harrah's Entertainment is focused on
building loyalty and value with its customers through a unique combination of
great service, excellent products, unsurpassed distribution, operational
excellence and technology leadership.
    More information about Harrah's is available at its Web site --
http://www.harrahs.com.


SOURCE Harrah's Entertainment, Inc.




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Related links:
  • http://www.harrahs.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Investors, Dan Foley, +1-702-407-6370, or
    Media, Alberto Lopez, +1-702-407-6344, both of Harrah's
    Entertainment, Inc.