ATLANTA, Feb. 18 /PRNewswire/ -- More than 4,400 photo editors who use the
online AP Photo Archive soon will be able to access PR Newswire member photos
under a new agreement reached with The Associated Press, PR Newswire announced
today at Editor & Publisher's Interactive Newspapers '99 Conference.
The AP Photo Archive, http://photoarchive.ap.org, formerly restricted to
news photos, has a new Topic Gallery section for business photos that are
available at no cost to journalists. The new option augments PRN's already
comprehensive commercial photo distribution network via the AP PhotoExpress
Network and NewsCom. Corporate images sent through the PRNewsFotos service
with this option will begin to reside in the archive beginning in March. By
summer, hundreds of PRN member photos will be available from the web site.
"Producers of media web sites are hungry for online photos and corporate
logos to bring their stories to life and to meet daily deadlines on the
Internet," said David B. Armon, PRN's vice president for national sales. "We
have chosen to announce our inclusion in the AP Photo Archive at the Editor &
Publisher Conference because we are now in a terrific position to provide the
online media with photos and logos alongside breaking news."
PRN is working to enhance the quality and effectiveness of member photos
through a formal Picture Desk under veteran photo executive Hal Buell, who
spent 25 years as executive picture editor for The Associated Press.
"We have dramatically increased our in-house photo capability based on our
members' expanding usage of photo services and the media's demand for high
quality artwork, especially for news web sites," Buell said. "We have tripled
the photo staff and are offering new and improved products. Inclusion of our
photos in the AP Photo Archive provides even greater access to journalists
around the clock."
Under Buell, the PRN Picture Desk will handle all of the collection and
distribution of customer photos worldwide in addition to developing new photo
products and assisting clients. Helen Dowler, recently promoted to manager of
photo services, will continue to run the day-to-day operations of the desk. A
graduate of the S.I. Newhouse School of Public Communications at Syracuse
University, the veteran consumer advertising and public relations professional
joined PRN four years ago.
More than 1,000 U.S. newspapers receive PRNewsFotos via the
AP PhotoExpress Network, while another 1,600 media points retrieve the photos
through leading text and photo database NewsCom. Photos sent over PRN photo
circuits are distributed and archived with news releases PRN sends to scores
of premier online databases and web sites across the Internet. Journalists
also may receive custom e-mail delivery of PRN news releases and photos that
fall under their chosen topics.
A membership cooperative founded in 1848, The Associated Press is the
world's oldest and largest newsgathering organization. With headquarters in
New York, AP provides news, photos, graphics, audio and video to more than
15,000 newspapers and broadcast outlets worldwide.
PR Newswire, http://www.prnewswire.com, remains the world leader in the
electronic distribution of full-text news releases to the media and financial
community since founding the industry 45 years ago. With 29 U.S. bureaus,
five overseas bureaus through division PRN International, an exclusive
partnership with Canada NewsWire and its vast network of wire, fax, e-mail and
Internet delivery, PRN serves the news release needs of public relations and
investor relations professionals worldwide.
For more information, please contact Hal Buell, at 212-782-2461,
Hal_Buell@prnewswire.com, or Renu K. Aldrich, PRN's public relations manager,
at 212-282-1929, 800-503-2654 (pager), Renu_Aldrich@prnewswire.com, or Eva
Parziale, director of AP Photo Archives of The Associated Press at
212-621-1909.
SOURCE PR Newswire
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Related links:
http://www.prnewswire.com
http://photoarchive.ap.org
CONTACT:
Hal Buell, 212-782-2461, or
Hal_Buell@prnewswire.com, or Renu K. Aldrich, public relations
manager, 212-282-1929, or pager, 800-503-2654, or
Renu_Aldrich@prnewswire.com, both of PR Newswire; or Eva
Parziale, director of AP Photo Archives of The Associated Press,
212-621-1909
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