Minimises Capital and Operating Expenses for all Players in the
Mobile Data Services Market
CANNES, France, 3GSM World Congress, Feb. 18 /PRNewswire-FirstCall/ --
Motorola, Inc. (NYSE: MOT), the leading provider of complete General Packet
Radio Service (GPRS) experiences, today announced a comprehensive portfolio of
mobile data solutions to convert consumer demand into revenue. The
initiatives position operators for 3G by accelerating the deployment of data
applications and limiting the capital and operating costs of delivering them.
Typical of the new Motorola solutions launched at 3GSM World Congress is
Mobile Services Cafe, which offers operators a unique combination of
applications and technology.
"Motorola is focused on partnering with its customers to deliver new
wireless experiences that are simpler, smarter and fun. We have introduced
our third generation of GPRS handsets and are working with our customers to
introduce new data services that will help them generate revenue quickly and
identify ways to capitalize on their investment," said Kevin Loosemore,
President Motorola Europe, Middle East and Africa (EMEA). "As the leader in
GPRS, Motorola believes the new services it is introducing today will help
kick start the adoption of GPRS and 3G. These smart solutions uniquely
position us as the only vendor that can deliver solutions for all parts of the
value chain - operators, consumers, application developers and other handset
manufacturers."
UK Operator First to Trial Mobile Services Cafe
mmO2, formerly BT Cellnet, today became the first European network
operator to trial Mobile Services Cafe, which combines a rich menu of
services, applications and middleware to help carriers drive consumer adoption
of mobile data offerings.
Mobile Services Cafe offers a choice of customisable content and services
that can be run as a managed service by Motorola or deployed within the
operator's environment.
"Operators want to offer a unique choice of applications and services
under their own brands, and they need to share the technology and financial
risk with partners," said Yvonne Verse, Vice President, Global Go-to-Market
and Professional Services for Motorola's Internet Software and Content Group.
"With Mobile Services Cafe, Motorola offers the flexibility and speed-to-
market that carriers need if they are to meet the ever-growing demand for
mobile data services."
mmO2 will initially trial the entertainment platform, enabling a portfolio
of SMS, WAP and J2METM (Java(TM) 2 Platform, Micro Edition) games content.
Mobile Services Cafe also offers messaging, M-Commerce and corporate
productivity applications.
Cutting Network Lifecycle Costs
Network operators will also benefit from four new infrastructure
initiatives that build on Motorola's expertise in the introduction of early
GPRS networks. The initiatives are designed to reduce risk at every stage of
a network's lifecycle by helping operators speed network deployment, improve
performance, minimise operating expenses, and increase revenues on today's
networks as they move to 3G.
CH2M Hill Alliance - An agreement with CH2M Hill Communications Group, a
leading global provider of network delivery solutions, will streamline the
roll out of data networks. CH2M Hill's skills in the civil aspects of network
design, build, integration and maintenance will help accelerate network
deployment. The alliance will offer operators an integrated team and a
consistent service across borders.
Network Support Programme - Motorola's Network Support Programme (NSP) has
been introduced in the EMEA region in order to reduce operating expenses and
subscriber churn. NSP replaces generic network support with a tailored
service, designed to support the specific needs of different operators.
GPRS Simulation and Modeling Service - Motorola's GPRS Simulation and
Modeling Service (GSMS) is also now available in the EMEA region. The GSMS
measures quality of service and models the performance of applications ahead
of deployment. Analysing the quality of everything from simple emails to rich
games, the GSMS helps evaluate the business risk of deploying each new
service.
GPRS Intelligent Optimisation Service (IOS) - Motorola's GPRS IOS enables
operators to optimise their radio access networks for data as well as voice.
It builds on the outstanding success of Motorola's GSM IOS service that has
had a major impact on improving quality of service and increasing network
capacity.
"As 3G networks are rolled out, we plan further extensions to the service
portfolio to meet our customers' requests for combined 2G/3G services like
2G/3G optimisation. IOS for UMTS, which will leverage our success at
optimising GSM, GPRS and CDMA networks, is among our planned offerings," said
Michael Krutz, General Manager of Motorola Global Telecom Solutions Sector's
Network Services organisation in the EMEA region.
Silicon-to-Software Platform for Manufacturers of 3G Multimedia Devices
In the realm of handset technology, Motorola is offering its comprehensive
silicon-to-software solution to the entire industry of 3G GSM/UMTS handset
manufacturers. The new i.300 Innovative Convergence Platform includes an
advanced chipset, development environment and full support for building
feature-rich multimedia phones and video communicators.
The platform is designed to lower the barriers of entry to prospective
makers of 3G devices. Pete Shinyeda, corporate VP and general manager of
Motorola's Wireless and Broadband Systems Group, summarised the advantages:
"It limits the risk and cuts out years of development time."
Five new GPRS Handsets with J2ME
Motorola's leadership in silicon-to-software solutions for wireless
handsets has enabled it to deliver the world's first GPRS and J2METM
technology-enabled handsets.
During the show, Motorola will showcase a selection of its new 2002
handsets collection, including J2ME-enabled devices that will provide
consumers with the ability to add new applications to their mobile phone, as
their individual needs change and grow. Incorporating EMS and MMS technology,
several handsets in the new portfolio also provide consumers either enhanced
or multimedia messaging functionality - adding audio, graphic, text and
imaging content to short messages. Additionally, Motorola continues its
progressive approach by providing consumers with fast data and Internet
connection speeds through GPRS technology*, included in each new handset.
Motorola also unveiled the company's first 3G product, the A820,
delivering on the promise of the next generation wireless communications,
where video merges with voice and data for a completely new mobile experience.
*Network, subscription and SIM card or service provider dependent feature.
Not available in all areas.
About Motorola
Motorola, Inc. (NYSE: MOT) is a global leader in providing integrated
communications and embedded electronic solutions. Sales in 2001 were
$30 billion.
SOURCE Motorola, Inc.
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Related links:
http://www.motorola.com
http://www.motorola.com/mediacenter
http://www.motorola.com/networkoperators/3gsmworldcongress
http://www.mot.com
CONTACT:
Una Kent of Motorola, Communications & Public
Affairs, +44-7802-365956, una.kent@motorola.com
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