ANN ARBOR, Mich., Feb. 18 /PRNewswire/ -- InterFirst Wholesale Mortgage
Lending, a division of ABN AMRO Mortgage Group, Inc., and the nation's top
wholesale lender, has expanded it contract with eePulse, Inc. InterFirst will
use eePulse's Measurecom(R), a Web-based relationship management tool, to
collect data through its customer base, both internally and externally, in an
effort to help achieve enterprise-wide, customer satisfaction initiatives
while maintaining a competitive advantage in the marketplace.
Based on the success of the 2002 partnership, InterFirst leaders have
chosen to utilize eePulse's Measurecom throughout the entire organization in
2003. Measurecom sends specific questions via e-mail to measure workforce
issues, energy and productivity, and monitor external customer concerns,
suggestions and comments in real-time on an anonymous basis. InterFirst will
use the Measurecom data to supplement its current implementation of Six Sigma
quality improvement procedures.
"eePulse's Measurecom solution has proven a successful way of providing
InterFirst with important information and feedback from its customers and
sales force," states Bev Wender, InterFirst senior vice president. "In order
to meet a customer's needs, InterFirst must discover what that customers
wants. Measurecom enables InterFirst to identify and close any gaps that may
exist between customer needs and the services it offers. This increased
communication will help InterFirst know what is going on within its
organization at an enterprise level, take action and truly fulfill the needs
of its customers. Right now, InterFirst's biggest challenge is accomplishing
this while still achieving record origination volumes."
About eePulse, Inc.
eePulse, Inc. delivers relationship management tools designed to improve
the performance of any organization. Productivity enhancement comes from
utilizing Pulse Reports(TM) of issues and trends reported by stakeholders.
Pulse Reports provide management with synthesized information that allows them
to act quickly on opportunities and solve problems today. The core of the
eePulse solution is actionable data obtained through Measurecom(R), a Web-
based measurement and communication software package that powers Pulse
Reporting and the next frontier in management science, Data and Dialogue-
Driven (3D) Leadership(TM).
Headquartered in Ann Arbor, MI, please visit http://www.eepulse.com or call
734-996-2321 for more information.
About InterFirst Wholesale Mortgage Lending
Headquartered in Ann Arbor, Michigan, InterFirst Wholesale Mortgage
Lending is consistently one of the nation's top wholesale and correspondent
lenders. From its inception, InterFirst has created and maintained its
position as an innovative market leader by responding to the needs of its
customers with personalized service, training, and marketing support.
InterFirst Wholesale Mortgage Lending is a division of ABN AMRO Mortgage
Group, Inc.
About ABN AMRO Mortgage Group, Inc.
ABN AMRO Mortgage Group is the fifth largest loan originator and seventh
largest loan service in the United States. ABN AMRO Mortgage Group produces
mortgage loans and provides related services through its various divisions
including InterFirst Wholesale Mortgage Lending, LaSalle Home Mortgage, ABN
AMRO Mortgage, ABN AMRO National Lending Center, ABN AMRO Apartment Lending
and ABN AMRO Mortgage Capital Markets. ABN AMRO Mortgage Group has more than
2,600 employees located throughout the United States.
About ABN AMRO
ABN AMRO Mortgage Group, Inc. is an indirect subsidiary of Netherlands-
based ABN AMRO Bank N.V., one of the world's largest banks with total assets
of (EUR) 614.6 billion and a presence in more than 3,500 locations in over 70
countries and territories. ABN AMRO is organized into three autonomous
strategic business units responsible for managing wholesale clients, consumer
and commercial clients, and private clients and asset management.
In North America, ABN AMRO is headquartered in Chicago and has nearly $90
billion in assets. Subsidiaries include LaSalle Bank in Chicago, and Standard
Federal Bank in Michigan.
SOURCE InterFirst Wholesale Mortgage Lending
 back to top
Related links:
http://www.abnamro.com
CONTACT:
Melanie Rembrandt of eePulse, Inc.,
+1-734-996-2321, melanie@eepulse.com ; or Jennifer Cornell of
Eiler Communications, +1-734-761-3399, Jenn@eilerpr.com , for
InterFirst Wholesale Mortgage Lending
|
