Resorts Get Connected as Part of New Agreement for Voice, Video And
Data Services
OVERLAND PARK, Kan., Feb. 18 /PRNewswire/ -- Michigan-based Boyne USA
Resorts, which operates "four-season" golf and ski resorts throughout Michigan
and as far west as Washington, has signed a multiyear agreement with Sprint
(NYSE: FON, PCS) which will bring a combination of voice, video and other data
services to visitors at some of Michigan's finest resorts. Boyne USA Resorts
in Michigan represents Boyne Mountain, Boyne Highlands and The Inn at Bay
Harbor -- A Renaissance Golf Resort, all located in the northern Lower
Peninsula.
(Logo: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )
Through the new agreement, which makes Sprint the primary communications
provider for Boyne USA Resorts, the companies will deliver videoconferencing,
frame relay data services, Internet Protocol (IP) data services and a range of
voice services to the Michigan locations and to Boyne resorts in Utah,
Washington, Montana, Tennessee and British Columbia. The new deal also
includes a sponsorship and marketing relationship brokered by Detroit-based
Strategic Asset Marketing LLC, through which Sprint is also the official long
distance company of Boyne USA Resorts.
"While Boyne's resort guests are often looking to get away from it all,
they often still need to stay connected to the world beyond the resort," said
Stephen Kircher, president of Boyne's eastern operations. "Families, business
people and individual travelers alike now have access to a rich mix of
services that can help them stay in touch with home, office and other
important information sources. In addition to making a difference for our
guests, Sprint is also making a difference within our operation by delivering
a wide range of reliable and cost-effective voice and data services that will
help us do business more efficiently. Ultimately, this allows us to focus on
what is most important: our customers."
Added Stephen Rowley, vice president, Sprint Business Solutions - Central
area: "This agreement helps illustrate the virtually limitless possibilities
for bringing advanced, highly useful communications services to people and
businesses in a manner that can fit even the most unique business situations.
Sprint has a unique combination of assets that enable us to craft the kind of
solution that Boyne is implementing in order to meet its business needs and
the communications needs of its customers."
About Sprint
Sprint is a global integrated communications provider serving more than
26 million customers in over 100 countries. With approximately 67,000
employees worldwide and over $26 billion in annual revenues in 2003, Sprint is
widely recognized for developing, engineering and deploying state-of-the-art
network technologies, including the United States' first nationwide all-
digital, fiber-optic network and an award-winning Tier 1 Internet backbone.
Sprint provides local communications services in 39 states and the District of
Columbia and operates the largest 100-percent digital, nationwide PCS wireless
network in the United States. For more information, visit http://www.sprint.com .
About Boyne USA Resorts
Boyne USA Resorts, a Michigan-based corporation, is the largest privately
owned four-season resort company in North America. Boyne USA Resorts owns and
operates numerous mountain and golf resorts in the United States and Canada
including Boyne Mountain, Boyne Highlands, and The Inn at Bay Harbor -- A
Renaissance Golf Resort in Michigan, Big Sky Resort in Montana, Brighton Ski
Resort in Utah, Crystal Mountain in Washington, Gatlinburg Sky lift in
Tennessee, and Cypress Mountain near Vancouver, British Columbia.
SOURCE Sprint
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Related links:
http://www.sprint.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
CONTACT:
Jeff Shafer of Sprint, +1-913-794-3614,
jeff.s.shafer@mail.sprint.com , or Andy Deas of Strategic Asset
Marketing, LLC, for Boyne, +1-770-232-1667,
andyd@strategic-marketing.net
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