SOUTHFIELD, Mich., Feb. 18 /PRNewswire/ -- Federal-Mogul Corporation's
(OTC Bulletin Board: FDMLQ) Champion(R) spark plugs and Wagner(R) lighting
brands were honored for strategic and creative excellence in two recent
international marketing competitions held in New York City.
The Champion spark plugs "Champion Powers All" integrated marketing
campaign was a Finalist Winner and Certificate of Distinction recipient in the
2004 AME (Advertising Marketing Effectiveness) Awards competition. The
Champion campaign -- which leveraged the brand's strategic NASCAR team
sponsorships to reinforce technician and consumer preference for Champion
plugs for all vehicle makes and models -- combined print, television and radio
advertising, merchandising, sales promotion and public relations activities in
building a consistent and ownable brand image for "The World's Favorite Spark
Plug." More than 300 integrated marketing campaigns from 27 countries
competed in the 2004 awards, with entries from such leading global marketers
as Budweiser, Buick, Canon, Cingular, IBM, MasterCard and Nike.
Federal-Mogul's Wagner lighting marketing team was a Finalist Winner and
recipient of a Certificate of Distinction in the 46th annual TV, Cinema and
Radio Advertising competition of the prestigious New York Festivals. The
Wagner brand's winning "Weatherman" radio ad, which communicates the exclusive
benefits of new Wagner TruView(TM) headlamps, was one of more than 3,000
entries received from 55 nations.
"These awards are due to the efforts of the Marketing Team at Federal-
Mogul," said Jay Burkhart, vice president of marketing for the Southfield,
Mich.-based manufacturer. "Our commitment to innovation has resulted not only
in revolutionary products for consumers' automobiles, but effective and
creative marketing solutions that benefit the professionals who rely on our
brands. We are honored to stand in the company of many of the world's most
successful brands and marketing organizations."
Federal-Mogul is a global supplier of automotive components, sub-systems,
modules and systems serving the world's original equipment manufacturers and
the aftermarket. The company utilizes its engineering and materials
expertise, proprietary technology, manufacturing skill, distribution
flexibility and marketing power to deliver products, brands and services of
value to its customers. Federal-Mogul is focused on the globalization of its
teams, products and processes to bring greater opportunities for its customers
and employees, and value to its constituents. Headquartered in Southfield,
Michigan, Federal-Mogul was founded in Detroit in 1899 and today employs more
than 45,000 people in 24 countries. For more information on Federal-Mogul,
visit the company's Web site at http://www.federal-mogul.com .
SOURCE Federal-Mogul Corporation
 back to top
Related links:
http://www.federal-mogul.com
Company News On-Call:
http://www.prnewswire.com/comp/306225.html
CONTACT:
Lou Kafantaris, +1-248-354-9838, or Marie
Remboulis, +1-248-354-9809, both of Federal-Mogul Corporation
|
