Demonstrations Designed by Sun Link Existing Applications to Wireless And
Internet Standards to Enable the Development, Delivery and Monetization Of
Smart Services
CANNES, France, 3GSM World Congress, Feb. 19 /PRNewswire-FirstCall/ --
Sun Microsystems, Inc. (Nasdaq: SUNW) today showcases unprecedented
implementations of secure, dynamic, and context-aware services based on
Java(TM) technology, bringing satisfying, intelligent services to end-users
and new sources of revenue to service providers. The new demonstrations tackle
key industry concerns about cost-effective, rapid development, and over-the-
air distribution of compelling services that meet user expectations for
simplicity of use and transaction speediness while meeting heightened privacy
requirements. In addition, they implement secure payment strategies to enable
mobile commercial transactions across the wireless value chain.
In demonstrations featured in the booth, architects from Sun's Wireless
Center of Excellence and Sun Professional Services have used software from
Sun ONE(TM), as well as partner applications and appropriate standards and
practices proven in wireless, Internet and enterprise deployments. The
implementations extend from existing infrastructures and can be deployed on
today's digital networks to serve the market's need for revenue-generating
services now.
"Through these offerings, Sun is now setting the standard by which
tomorrow's wireless data service infrastructure will be judged," said Neil
Ward-Dutton, research director at Ovum. "An end-to-end service delivery
infrastructure is vital if service providers are to roll out next-generation
data services cost effectively. But Sun goes even further by demonstrating
how service providers can blend context information from the network with
this infrastructure -- enabling services that are smarter, more compelling
and more valuable."
Serving the Mobile Marketplace
In Sun's Wireless Centers of Excellence, Sun brings together industry
leaders -- customers, developers, equipment manufacturers, and Sun's own
thought leaders -- to devote focused resources to overcoming challenges that
operators and enterprises face today. In these demonstrations, we show how
robust Java(TM) Application Programming Interfaces (APIs) and other open
standards that are distributed end-to-end through the mobile infrastructure,
in the content and data layers, in the networks, and in the devices, enable
customers to extend existing data and network systems and easily integrate
standards-based applications to create and monetize services.
Secure, Monetized Distribution of Personalized Services
In the first examples, personal identification numbers (PIN) and public
key infrastructure (PKI) user authentication products are integrated with the
dynamic provisioning of services based on user preferences and profiles.
Users can test-drive the solution by over-the-air downloading of content and
applications from a personalized server. Validated payment, including
user-specific verification methodologies which adhere to industry models for
approval and payment transfers, can be performed either before or after the
service's download. Other payment scenarios enabled by this architecture
include pre-paid, "pay as you go" and subscription-based services. Java
technology provides security options and when coupled with the operator's
choice of PIN and PKI-based user authentication, WAP 1.2.1 or the SIM
Toolkit, Java technology-enabled services create secure m-Business
transactions, reducing fraud and increasing the privacy and accuracy of
service delivery.
The prototype also demonstrates how mobile payments enable an operator to
offer services to users outside their own subscriber base, allowing them to
create a larger customer base and bring in additional revenue.
Sun respected the recommendations from various industry bodies, including
the Mobile Electronic Transactions (MeT) Initiative, the Mobey Forum, the
Mobile Payment Group (PayCircle), and the Wireless Application Protocol
(WAP) Forum's Billing Expert Group, as well as best practices from
e-commerce and traditional credit card implementations. By adhering to
standards bodies' guidelines in the wireline and wireless space, this
demonstration charts a course for content developers and providers,
merchants and financial institutions to more easily integrate with the
mobile and fixed telephony infrastructure.
Key partners involved in this prototype include: Ellipsus Systems'
"infiniteMAP(TM)" server; iPIN's "iPIN Payment Platform(TM)" for m-commerce;
Valimo's "Validator" wireless PKI-based solution; and, 4thpass's "Mobile
Applications System(TM)."
Capitalizing on the Insight in the Network
In the second prototype, Java APIs from the JAIN Community Process make
visible network signaling information that can help applications automatically
tap into context information, such as location, presence, and availability. In
the example, these APIs are linked to existing Java technology-enabled servers
and devices to create context-sensitive services. In one scenario, a simple
chat example detects the participants' availability, initiates a chat session
leveraging the SMS network, distributes necessary device software using
dynamic provisioning, and initiates text chatting. A multi-way conference call
provides another example of a voice-based service that dynamically creates the
call and enables a conversation between available users with different
devices. The two services also communicate with one another to share the state
and context information, and serve the user's changing preferences. These
services show how network intelligence can improve communication services, the
backbone of today's mobile service revenues.
In addition to Sun's end-to-end architecture, the prototype involves key
partners, including: Mobilitec's mPower(TM) platform, Incomit's iSluice 2.0
gateway and iSea 2.0 application server, Telenor's "buddy list" application
and Palm and Nokia Java technology-enabled devices.
Both cases take advantage of dynamic provisioning, the real-time
personalized delivery of services over the air, to tailor the information
and services available to the participants and perform real-time distribution
of services. The prototypes show how the end-user remains in control of his
private information while capitalizing on available intelligence residing in
the network. Through examples like these, the market can create and deliver
mobile services that meet usability requirements of the subscriber and improve
the role of operators in the value chain. Operators, then, can readily share
context information to empower enterprise and consumer-oriented services that
improve the appeal and utility of mobile data services.
"Sun is accelerating the mobile marketplace by overcoming the m-payment
and context service challenges with products and technologies available today,
then sharing our experiences publicly to inform the community process," said
Ann Wettersten, vice president of Sun Microsystems' Wireless Business Group.
"We believe that everyone benefits when more valuable and compelling services
are built with open standards that enable creativity and competition."
End-to-End Service Success
The success of mobile services hinges on the ability to deliver compelling
services through a consistent experience that the consumer is willing to pay
for; therefore, an open standards-based delivery environment is critical.
Java technology provides the backbone for a uniform platform for creating
and implementing such mobile services.
The Java technology-based infrastructure is comprised of the following
technologies: Java 2 Enterprise Edition (J2EE(TM)) for applications and the
backend; Java Technology for Service Providers (JTSP), including JAIN for
standardized APIs that use network intelligence and OSS through Java for
operational support systems; and Java 2 Micro Edition (J2ME(TM)) together
with Java 2 Standard Edition (J2SE(TM)) and Java Card(TM) technology for
devices. Together, Java technologies are ideally suited to provide the
platform for building well-integrated services for a multi-network and
multi-device environment.
The demonstrations may be viewed in Sun's booth at 3GSM World Congress
(Hall 1 Booth #C6) and, in Sun's Wireless Centers of Excellence in Stockholm,
Sweden, and Menlo Park, California, and by special arrangement. As part of
its expanded mobile services practice portfolio, Sun's Professional Services
architects and engineers can engage with customers and industry participants
to apply these examples to unique customer requirements. In keeping with
Sun's tradition of sharing its open, standards-based technology experience
with the community, case studies are being prepared which will be presented
to industry conferences and standards organizations to share and develop
these findings further.
About Sun in Wireless
Sun's products, technologies and services, and its deep industry
understanding and experience, make it the best choice to advise customers
seeking to build out their mobile services infrastructure. Comprised of its
end-to-end wireless offering, scalable, standards-based platform, innovative
services, and best-of-breed partners, Sun delivers reliable solutions to
both carrier and enterprise customers designed to increase revenues and
customer retention while accelerating overall time to market. Additionally,
Sun's solutions are "G Independent," supporting the major wireless standards
and protocols, enabling integration across generations of wireless network
infrastructure.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The
Computer(TM)" -- has propelled Sun Microsystems, Inc. to its position as a
leading provider of industrial-strength hardware, software and services that
power the Internet and allow companies worldwide to take their businesses to
the nth. Sun can be found in more than 170 countries and on the World Wide
Web at http://sun.com.
Sun, the Sun logo, Sun Microsystems, Solaris and Java are trademarks or
registered trademarks of Sun Microsystems, Inc. in the United States and in
other countries. All SPARC trademarks are used under license and are
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based upon an architecture developed by Sun Microsystems, Inc. UNIX is a
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At GSM World Congress:
Sun Microsystems, Inc.
Dottie Wanat (33) 06 08 71 76 64
dottie.wanat@sun.com
Sun Microsystems, Inc.
Allison Kelley (650) 786-4434
allison.kelley@sun.com
Alexander Ogilvy Public Relations
Olivia Horoshko (415) 677-2735
ohoroshko@aopr.com
SOURCE Sun Microsystems, Inc.
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Related links:
http://sun.com
CONTACT:
At GSM World Congress: Dottie Wanat of Sun
Microsystems, Inc., (33) 06 08 71 76 64 or dottie.wanat@sun.com;
Allison Kelley of Sun Microsystems, Inc., +1-650-786-4434 or
allison.kelley@sun.com; or Olivia Horoshko of Alexander Ogilvy
Public Relations, +1-415-677-2735 or ohoroshko@aopr.com, for Sun
Microsystems, Inc.
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