From Back-End Infrastructure Integration and Customer Profiling to
Over-The-Air Delivery and End-User Applications, the Gemplus ARPU Factory(TM)
Enables Operators to Get Closer to Their Customers, Allow Content Delivery
And Secure Wireless Transactions
- ARPU Factory designed a suite of smart card-based solutions to
revolutionize subscriber management, help operators to reduce costs,
speed time to market, enable secure wireless transactions and generate
REVENUE
- Gemplus' strategy to focus on solutions and promote standards and
alliances pays off as it moves into leadership position as partner to
operators
- Frost & Sullivan endorses true value of ARPU Factory proposition
CANNES, France, Feb. 19 /PRNewswire-FirstCall/ -- 3GSM World Congress --
Gemplus International S.A. (Euronext: Sicovam 5768 and Nasdaq: GEMP), the
world's leading provider of smart card-enabled solutions today announced the
launch of its ARPU(1) Factory, providing mobile operators with the industry's
most comprehensive platform of solutions. The ARPU Factory consists of four
separate suites of solutions focused on delivering operators tools to
understand end-user needs, improve customer care, automate CRM, help content
delivery and secure wireless transactions.
As the wireless telecom market matures with new technologies and services
on the horizon, operators' short-term objectives remain focused on reducing
cost and maximizing ROI(2) to generate revenue from existing customer bases.
Proactively identifying subscriber needs and translating these needs into
delivered services that generate revenue remains a top priority for mobile
operators.
Within the ARPU Factory, subscriber profiling is enabled real-time with
SIM-based agents that connect seamlessly to a marketing automation engine that
selects campaign offers based on pre-defined financial objectives. As new
mobile applications and services will be the mainstay of promoted offers,
Gemplus will deliver, directly and through third parties, SIM-based end-user
applications. The ARPU Factory then helps operators move on to target the
right services and offers utilizing the latest Over-The-Air (OTA) delivery
methods to upgrade and sell subscriptions remotely and securely. This further
reduces costs and time to market and constantly increases the opportunities
for generating revenue.
"The ARPU Factory helps mobile operators retain, enhance and build closer
relationships with their end-users. Content and services are delivered in an
environment of trust and convenience," commented Philippe Vallee, Telecom
Business Unit Manager.
The four elements of Gemplus' ARPU Factory consist of:
-- Customer Management Solutions - Solutions to help operators understand
end-user needs and make the most of each customer interaction
-- Application Development tools - Working primarily with open, Java-
based operating systems, Gemplus provide developers with tools to
create Java Card applications for GSM, 3G, CDMA
-- End-User Applications - For continued business success in a market
where wireless data services will contribute a growing share of ARPU,
off-the-shelf applications are provided in this suite
-- Delivery Services - By combining wireless technologies, Java and the
Internet, applications reach subscribers in the most convenient way
"Reducing churn and increasing revenue from an existing customer base is
today the key aspect for mobile operators. This was not the case about
18 months ago. Mobile operators need to understand and build closer
relationships with existing customers. The short-term concern for operators
is how to generate revenue. CRM will play a vital role from now on and
Gemplus is offering this today. This suite of solutions will allow Gemplus to
consolidate its market position," comments Anoop Ubhey, Frost & Sullivan Smart
Card Industry Analyst.
Gemplus' ARPU Factory solutions will best leverage the SIM's capability to
be the intelligent mini-computer with unique profiling capabilities.
Operators have the option of building an entire platform of solutions from any
component of the ARPU Factory suite to benefit from reducing churn, automating
CRM and increasing up-selling or cross-selling promotions that will give
increasingly high rates of ROI.
For more information, please visit the Gemplus stand (Hall 2, D56) at the
3GSM World Congress or Cross the Croisette to join us in the Gemplus
Experience Center.
About Gemplus
GEMPLUS: the world's number one provider of solutions empowered by Smart
Cards
Gemplus helps its clients offer an exceptional range of portable,
personalized solutions that bring security and convenience to people's lives.
These include mobile internet access, inter-operable banking facilities,
e-commerce and a wealth of other applications. Gemplus is the only completely
dedicated, truly global player in the Smart Card industry, with the largest
R&D team, unrivalled experience, and an outstanding track record of
technological innovation. Gemplus trades its shares on Euronext Paris S.A.
First Market and on the Nasdaq Stock Market(TM) as GEMP in the form of ADSs.
Its revenue in 2000 was 1.205 Billion Euros. It employs 6800 people in
37 countries throughout the world.
Gemplus: Beyond Smart http://www.gemplus.com
(1) ARPU _ Average Revenue Per User. This is the term used within the
telecommunications industry to calculate the expected revenue an
operator can derive from each customer
(2) ROI _ Return on Investment
SOURCE Gemplus International S.A.
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Related links:
http://www.gemplus.com
CONTACT:
Gemplus Global: Marielle Bricman, Press
Relations Manager of Gemplus, +33 (0)4 42 36 55 96, or
marielle.bricman@gemplus.com; or Florent Guibert, Account Manager
of Edelman PR Worldwide, +33 (0)1 56 69 75 00, or
florent.guibert@edelman.com, for Gemplus
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