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Panel of Tech Industry Luminaries Slated for SD West 2004

     Charles Simonyi, John Warnock, Dan Bricklin, Ray Ozzie, Robert Carr,
     Jef Raskin, Andy Hertzfeld, Scott Kim, Jaron Lanier, Michael Hawley
                              to All Participate

    SAN FRANCISCO, Feb. 19 /PRNewswire-FirstCall/ -- CMP Media's Dr. Dobb's
Journal and SD Events Group today announced they are pleased to present the
most exciting and visionary panel discussion of the year, Programmers at Work
2004, to be held in conjunction with the upcoming Software Development
Conference & Expo West.
    Programmers at Work 2004 brings together software industry visionaries
interviewed by Susan Lammers in her now classic book "Programmers at Work:
Interviews with 19 Programmers Who Shaped The Computer Industry." Susan
Lammers will moderate this panel discussion of true industry luminaries and
address --

     -- How has software development changed?
     -- What opportunities lie ahead?
     -- Who will win and who will lose as the future of software unfolds?
     -- Intellectual property:  its place in/influence on software development

    "This may well be one of the more exciting and informative panels of the
decade," said Jonathan Erickson, editor-in-chief of Dr. Dobb's Journal. "Who
best can tell us where software is going than those who played key roles in
getting us where we are today."
    Programmers at Work 2004 takes place on Tuesday, March 16th at 7:15 p.m.
at the Santa Clara Convention Center, during SD West 2004.
    Press are invited to attend an exclusive Q&A with the panelists
immediately following the discussion.
Press registration -- http://www.sdexpo.com/2004/west/press/press_reg.htm

    For detailed event information please visit -- http://www.sdexpo.com/

    About Dr. Dobb's Journal
    Dr. Dobb's Journal is written exclusively for professional software
developers and development managers. Since 1976, DDJ has remained the only
magazine covering cross-platform business-systems development in serious
depth. DDJ provides these technology experts with advanced tools and
techniques using relevant, real-world solutions. This approach attracts and
delivers the critical technical players involved in designing and setting
enterprise systems strategy.

    About CMP Media LLC
    CMP Media LLC (http://www.cmp.com) is a leading integrated media company
providing essential information and marketing services to the entire
technology spectrum-the builders, sellers and users of technology worldwide.
Capitalizing on its editorial strength, CMP is uniquely positioned to offer
marketers comprehensive, integrated media solutions tailored to meet their
individual needs.  Its diverse products and services include newspapers,
magazines, Internet products, research, direct marketing services, education
and training, trade shows and conferences, and custom publishing.

    CONTACT:
     Kate Adams
     Marketing Director
     CMP Media / SD Events Group
     415.947.6165
     kadams@cmp.com
     http://www.sdexpo.com


SOURCE CMP, LLC.




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    CONTACT:
    Kate Adams, Marketing Director of CMP Media /
    SD Events Group, +1-415-947-6165, or kadams@cmp.com