IGA Selected Exclusive Provider of Advertiser Sponsorships; In-Game Brand
Integration Opportunities within Revolutionary QUAKE LIVE Portal
SAN FRANCISCO, Feb. 19 /PRNewswire/ -- IGA Worldwide Inc., the leading
independent in-game advertising network announced today from the 2008 Game
Developer Conference that it has partnered with id Software to manage all
advertising, sponsorship and creative branding opportunities within the
forthcoming QUAKE LIVE web site and free-to-play version of the popular
QUAKE Arena multiplayer action games.
Created by id Software as an all-new way to deliver the excitement and
energy of first-person multiplayer action to a broader audience than ever
before, QUAKE LIVE offers game players of all skill levels a totally free
and easily accessible multiplayer game and community through a single
website at quakelive.com. Every element of the experience, including
friends lists and communication, sponsored events and tournaments,
matchmaking, stats tracking, and even the game itself is accessed and
delivered free of charge through the web browser. Integrated with IGA's
proprietary SDK, QUAKE LIVE will offer companies and agencies fresh
opportunities to dynamically-target brands to audiences within a broadly
accessible version of one of the world's premiere game franchises, while
also offering gamers a totally free premium game, fun events and a vibrant,
active community of other players.
"IGA understands game developers and game players which makes them the
perfect partner for QUAKE LIVE. Whether it's been the ease of implementing
their SDK or just their excitement about QUAKE LIVE, they have been
fantastic to work with," said Todd Hollenshead, CEO of id Software. "As we
work to bring QUAKE-style deathmatch excitement to the masses, IGA has
fully supported our vision."
"id Software is among the proverbial godfathers of modern gaming and we
are thrilled to be working with them on their first title in our 'freemium'
category," said Justin Townsend, CEO of IGA Worldwide. "This partnership is
only the latest testament to the increasing acceptance of in-game as an
effective, measurable advertising medium and a strategic revenue
opportunity for publishers and developers."
IGA predicts more progressive game publishers like id will create what
the company has coined "freemium," or free-to-play premium games based on
their most popular titles in order to attract new audiences and open new
revenue advertising revenue streams. A recent eMarketer forecast estimated
the current video game advertising market to exceed $502MM and is expected
to grow 23 percent year-over-year over the next five years.
About IGA Worldwide
IGA Worldwide, Inc. is the market-leading in-game advertising network
offering brands and agencies a single point of access to an exclusive range
of opportunities within the world's premium videogame franchises. IGA's
proprietary Radial Network(SM) enables advertisers to dynamically-target
over 15 million uniquely engaged consumers and has successfully delivered
campaigns for brands such as Intel, Coca-Cola, McDonalds, Nokia, Gillette
and Unilever. IGA also provides brands with customized branding solutions
including integrated product placement and co promotion. IGA Worldwide is
headquartered in New York with offices in London, Los Angeles, Connecticut
and Berlin.
For more information please visit http://www.igaworldwide.com.
About id Software:
Id -- defined by Freud as the primal section of the human psyche; id
Software, located in Mesquite, Texas, was founded in 1991. From inception
to present day, id Software has relentlessly provided technical, design and
artistic leadership as an independent game developer and technology
provider. Transcending the games industry, id's iconic brands such as
Wolfenstein, DOOM, QUAKE and Enemy Territory have become staples of popular
culture for generations of gamers. More information on id Software can be
found at http://www.idsoftware.com.
Contact:
Wilson Cleveland
CJP Communications
212-279-3115 x.207
wcleveland@cjpcom.com
SOURCE IGA Worldwide Inc.
 back to top
Related links:
http://www.igaworldwide.com
http://www.idsoftware.com http://quakelive.com/
CONTACT:
Wilson Cleveland, +1-212-279-3115, x207,
wcleveland@cjpcom.com, for IGA Worldwide
|
