Produced by GOOD, written and narrated by Pulitzer Prize nominated writer
Sam Slovick, 'On Skid Row' is a five part series about Los Angeles' most
notorious homeless area
LOS ANGELES, Feb. 19 /PRNewswire/ -- GOOD, a multimedia company
producing entertaining and relevant content for an engaged audience, today
announced the debut of a five-part investigation into the Los Angeles area
known as Skid Row. MySpace, the world's largest social network, will
exclusively air each episode on MySpaceTV (http://www.myspacetv.com) and
MySpace Impact (http://impact.myspace.com) 24 hours before the videos are
available to view on GOODMagazine.com and the Kenneth Cole Productions'
Awearness Blog (http://www.awearnessblog.com).
GOOD invites viewers to go beyond the headlines with journalist Sam
Slovick to examine a community where 9,000 disenfranchised homeless people
live alongside the city's thriving financial district. With the support of
Kenneth Cole Productions, GOOD sheds new light on the lesser-known
population of children, social servants, and religious workers whose daily
lives play out on LA's most dangerous city blocks. Sponsoring On Skid Row
was a natural fit for Kenneth Cole as the company has partnered with HELP
USA -- the nation's largest provider of housing and services for the
homeless -- for the past fifteen years, encouraging customers to donate
gently worn shoes for a 20% discount off their next purchase. In addition,
Kenneth Cole Productions continues its 25-year philanthropic legacy with
the launch of its Awearness Blog -- a new content initiative that provides
daily commentary on social issues that impact our lives.
In less than one year, with more than eight million streams, GOOD's
short form video productions -- focusing on topics from nuclear threat to
the proliferation of Internet pornography -- have quickly gained popularity
for their insight and relevance. On Skid Row is a continuation of GOOD's
commitment to exploring issues that are relevant today.
"This partnership with Kenneth Cole and MySpace exemplifies how GOOD
looks to engage its audience. Through the support of brands that are
committed to moving our world forward, we can create entertaining and
meaningful content that adds value to the audience, the brands, and all
involved," commented Craig Shapiro, President of New Media, GOOD.
"MySpace is committed to empowering content creators like Sam Slovick
and GOOD to reach a broad socially-conscious audience who are looking to
make a difference in the world," said Chris DeWolfe, Co-Founder and CEO of
MySpace.
About GOOD:
GOOD is a multimedia company creating content at the intersection of
entertainment and relevance across the print, web and live events
platforms. GOOD provides a new voice in media, embracing this generation's
merger of capitalism and idealism, and bringing together a community of
smart, engaged, creative, ambitious individuals who "give a damn." GOOD's
mission is to stimulate the culture of good by creating dialogue around
things that matter. As a lifestyle brand, GOOD reflects a movement toward
pragmatic idealism expressed through business, politics, culture and more.
Additional information can be found at http://www.goodmagazine.com.
About The Awearness Blog and Kenneth Cole Productions:
The Awearness Blog was created to raise awareness and stir public
debate and action; the blog will provide a unique two-way communication
platform between the Kenneth Cole New York brand and the public. The
Awearness Blog will focus on four core topics of interest: Social Rights,
Hard Times (poverty & homelessness), Political Landscape, and Well-being
(health & the environment). Kenneth Cole Productions, Inc. designs,
sources, and markets a broad range of footwear, handbags, and accessories
under the registered trademarks KENNETH COLE NEW YORK, KENNETH COLE
REACTION, UNLISTED and TRIBECA as well as footwear under the proprietary
trademarks GENTLE SOULS and LE TIGRE and under the licensed trademark
BONGO. The company has also granted a wide variety of third party licenses
for the production of men's, women's and children's apparel, as well as
fragrances, timepieces, eyewear, and several other accessory categories.
The company's products are distributed through department stores, better
specialty stores, and company-owned retail stores as well as direct to
consumer catalogs and e-commerce. Further information can be found at
http://www.kennethcole.com .
SOURCE GOOD
 back to top
Related links:
http://www.goodmagazine.com
http://www.myspacetv.com http://www.awearnessblog.com
CONTACT:
Laura Galloway, +1-212-260-3708,
laura@gallowaymediagroup.com, for GOOD
|
