Cooperation Will Enable Operators Around the World to Offer FunMail
To Their Users
CANNES, France and SAN RAMON, Calif., Feb. 20 /PRNewswire/ -- Mobileway,
leader in managing mobile transactions across the globe, and FunMail, provider
of carrier-grade unified visual messaging solutions for mobile operators,
announced today at 3GSM Congress in Cannes that they will cooperate to deliver
FunMail to Mobileway customers worldwide. Under the agreement, FunMail has
integrated its animated messaging system into Mobileway's global hubs,
enabling Mobileway to easily offer FunMail to its mobile operator customers
worldwide.
"We are pleased to be working with Mobileway," said FunMail CEO
Adam Lavine. "This partnership leverages FunMail's unique visual messaging
technology and Mobileway's impressive global distribution. It's a great
combination."
FunMail is the world's first system to "translate" text messages into fun,
engaging animation or visuals. Subscribers send a simple SMS text to their
friends, which is analyzed in FunMail's server, translated into a relevant
cartoon, and added to the message. Users have the ability to opt for a
message preview option allowing them to pick and choose from FunMail's cartoon
database featuring well-known cartoon series such as South Park and Garfield.
The FunMail system can also be easily "white labeled" for other content or
brand owners.
Mobileway ensures seamless, real-time delivery of the animated messages
via its unrivalled mobile network reach. With bilateral commercial contracts
in place with 88 of the world's leading mobile operators, Mobileway is truly
able to deliver a full direct connection service both on a local and global
level.
"Our global capability in both SMS traffic delivery and billing tracking,
positions us as the only credible partner for large-scale revenue sharing
schemes such as FunMail's innovative animated messaging system," explained
Bob Pike, Executive Vice President for Global Marketing and Business
Development, Mobileway. "Given the explosive growth of SMS as a medium
particularly among today's increasingly mobile youth, providing them with the
ability to send animated messages to their peers is an enormous revenue
generator for all. Messaging schemes such as this are massively dependent
upon the efficiency of the delivery, this is a challenge we rise to and exceed
time and time again."
FunMail is also celebrating the launch of their latest 2.0 version at the
3GSM Congress in Cannes. This latest version allows for a capacity exceeding
8 million SMS messages each day. FunMail CEO, Adam Lavine commented, "The
success of FunMail has driven us to not only increase the capacity for
animated message delivery today, but also to develop the technology to ensure
a smooth migration into the forthcoming enhanced messaging platforms such as
MMS (1). In order to meet the burgeoning demands of the youth market in
particular, we need to be confident and reassured in our delivery channels.
This is why we are delighted to count Mobileway as one of our key partners,
together we really do deliver 'Fun' to our consumers' fingertips."
Demonstrations of FunMail's animated messaging service powered by
Mobileway can be witnessed on Mobileway's stand (B1, Hall 1) or FunMail's
stand (F9, Hall 2) at the mobile industry's leading event, 3GSM Congress,
taking place at Palais des Festivals, Cannes, France 19-22 February 2002.
About Mobileway
Mobileway is the leader in managing mobile transactions across the globe.
With direct connections to 88 mobile carriers, Mobileway has unrivalled reach
to 90% of mobile users throughout the World, guaranteeing cost effective,
secure deployment of mobile applications to professional and personal mobile
users.
By expanding the reach of lifestyle services such as instant messaging,
infotainment, mobile marketing, m-commerce and enterprise applications,
Mobileway increases the value of mobile data for operators, content providers
and corporations alike.
Incorporated in Delaware USA, Mobileway has offices located throughout
Europe, Asia and the United States. Additional news and information about the
company is available at http://www.mobileway.com.
About FunMail, Inc.
FunMail, Inc. is a wireless messaging company that provides carrier-grade
unified visual messaging solutions for mobile operators. Founded in 1999 and
headquartered in Pleasanton, California, FunMail's unique technology uses a
patent-pending system that analyzes short text messages, and dynamically
generates relevant animations and visuals. FunMail brings together a
world-class engineering team that already has two patents pending for their
breakthrough visual messaging technology with talented animators from major
animation studios. To view and experience FunMail, please visit
http://www.funmail.com.
(1) MMS -- Multimedia Messaging Service
SOURCE Mobileway
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Related links:
http://www.mobileway.com
CONTACT:
Liz Attenburrow, PR Manager, +44 7958 006
016, or Elizabeth.attenburrow@mobileway.com, or Stephanie
DeLabriolle, Director of Marketing, +33 1 41 44 95 82, or
Stephanie.delabriolle@mobileway.com, both of Mobileway; or Sue
Bowers of Candelori Communications, +1-408 774 3414, ext. 230, or
sbowers@candelori.com, for Mobileway; Kenji Field of FunMail,
Inc., +1-925-455-1200, or kenji@funmail.com
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